How To Ensure The Success Of Your Every Door Direct Mail Campaign?

By Author: Steve Morgan
Total Articles: 54
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Every direct door direct mail works on a simple concept. Instead of buying a mailing list, you should choose the postal route suitable for your target customers. Thereafter, the mailing piece is delivered to every address on the list.

To make your  every door direct mail campaign a success, follow these tips.

1. Select the Target Route Carefully

Every door direct mail printing function by delivering to specific carrier routes. You can select a lot of demographic details on the routes that enable them to determine the one that’s appropriate for you. In case you are a service provider or retailer offering your services in a specific area, then geography is crucial.

But if you narrow down your field, you can choose a target route based on age, household size, income, and residence. Selecting the right target route is crucial when it’s a start-up. Narrow down the route depending on the target audience. Check your EDDM’s performance before sending them out.

2. Invest in a Good Design

A great design ...
... and first impression are the two most important things you need to take care of for your EDDM postcard printing. So, make sure you are choosing a professional to design the EDDM for you. The marketing tool is not complicated. Hence, if you invest a small amount in professional graphic design, it will help in increasing your sales.

3. Focus on Frequency

Research has shown that the frequency of your mailings significantly impacts brand recognition. Don’t stop after you have mailed your target audience just once. It is better to mail them multiple times to a specific area than to send one EDDM to a larger area. It helps increase brand awareness and response rates.

4. Add an Attractive Offer

In case you add a compelling offer, it will enable you to draw in more customers. That’s because adding an offer with an expiry date will create a sense of urgency. Your customers will try to avail the offer as soon as possible.

The offer you are adding to your EDDM piece should allow you to check its effectiveness. Including a coupon in your EDDM postcard printing will be more effective if you have a walk-in store. Don’t forget to add a call to action to your EDDM.

5. Use Effective Finishing Touches

If you have enough budget, choose unique finishing touches for your cheap EDDM printing. Add some attractive elements that will make your EDDM appear more attractive. This ensures you stand out in the crowd.

6. Track the Results to Get an Insight

Just as with other marketing campaigns, tracking, and following up is necessary. You should know where you are receiving a maximum response. With the insight you gain, you can send mails to the same area again.
Create a benchmark. It will help you understand if the future EDDM campaign is successful. Also, it will help in making an informed decision. Using EDDM to market your business is an effective way to tell your target customers about your brand without spending much.

7. Easier to Target

One of the top benefits of an EDDM marketing campaign is that it is targetable. That’s because you can focus your EDDM campaign on the buying history of the customer. Use the EDDM campaign for attracting more customers, especially if you have a local business.