India Fashion Ecommerce Market Is Driven By Growing Demand For Affordable Fashion

By Author: Ben
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The India fashion ecommerce market has witnessed exponential growth over the past decade. There is a wide variety of clothing and fashion accessories available on various ecommerce platforms catering to different consumer segments. Products range from casual wear, office wear, party wear, traditional wear, sportswear, footwear and accessories. Ecommerce provides convenience of shopping from anywhere, varied collection at competitive prices and fast doorstep delivery. The growing digitization and preference for online shopping among Indian consumers, especially youth, has boosted the fashion ecommerce industry.

India Fashion Ecommerce Market Size is estimated to be valued at US$ 14 Bn in 2024 and is expected to exhibit a CAGR of 34% over the forecast period 2024-2031.

Key Takeaways

Key players operating in the India Fashion Ecommerce are Myntra, Ajio, Flipkart, Amazon India, Nykaa, Meesho, Jabong, Snapdeal, Limeroad, Trendin. Myntra and Ajio dominate the online fashion space while Flipkart and Amazon have a sizable share. These players offer branded as well as private labels at affordable prices and run regular ...
... fashion sales and festivals.

The growing youth population and increasing internet and smartphone penetration in India has fueled the demand for fashionable clothing and accessories online. Ecommerce provides fashion conscious consumers access to latest trends and styles from India and abroad at reasonable costs. Rapid growth of tier 2 and tier 3 cities also provides a massive addressable market for fashion portals.

Major global and domestic fashion players have been expanding aggressively in India to gain a foothold in one of the largest fashion markets. Companies are investing in logistics, warehousing and delivery infrastructure to capture market share. Partnerships have also become common between offline retailers and ecommerce companies to leverage their strengths and benefit consumers.

Market Drivers

One of the key drivers of India fashion ecommerce market is growing disposable income of the Indian middle class segment. As incomes rise, Indians are allocating greater portion of their spending on better quality clothing, footwear and fashion items for work, leisure and celebrations. Ecommerce allows premium brands to reach price sensitive customers in smaller towns and cities. This forces other competitors online to offer in-trend and on-budget apparel/accessories to meet rising fashion aspirations nationwide.

The current geopolitical situations are impacting the growth of India Fashion Ecommerce Market. With rising geo-political tensions between India and neighboring countries, international shipments and logistics cost have increased significantly. This has affected the supply chain and availability of latest fashion trends and collection for Indian e-retailers. The online fashion retailers are now focusing more on sourcing fashion goods domestically to mitigate such geo-political risks. They are partnering with local manufacturers, artisans and weavers to promote indigenous fashion. This will help them to insulate their businesses from external shocks while supporting Make in India initiative. However, the local sourcing also poses challenges related to small production capacities and inconsistent quality standards. The online retailers need to closely work with domestic suppliers to upgrade their infrastructure, ensure steady supply of fashion items and maintain quality. They also need to focus on predictive analytics and inventory optimization to counter demand and supply uncertainties arising due to geopolitical issues.

Moving forward, the online retailers will need to diversify their supply chains across multiple countries and regions. They should actively scout for new manufacturing hubs beyond neighboring nations and develop long term partnerships. Investing in technology and automation will be crucial for streamlining logistics and achieving faster delivery even during political tensions. The online players also require strengthening their proprietary logistics and delivery networks to reduce dependence on third party service providers vulnerable to geopolitical disruptions. Adopting such resilient and adaptive business strategies will help the Indian fashion ecommerce industry to sustain high growth over the coming years despite challenges from fluctuating geopolitical environment.

The Northern region comprising New Delhi National Capital Region (NCR), Punjab, Haryana, Himachal Pradesh and Jammu & Kashmir is currently the largest market for fashion ecommerce in terms of sales value in India. This can be attributed to high fashion consciousness coupled with increasing internet and smartphone penetration in this region. The major cities New Delhi, Chandigarh, Amritsar have emerged as hotspots generating over 40% of online fashion revenue.

The Eastern region consisting of West Bengal, Odisha, Bihar, Jharkhand is predicted to be the fastest growing market for fashion ecommerce over the next seven years. The states like West Bengal with Kolkata as its cultural capital and Odisha with its distinct handloom legacy have shown highest year-on-year growth in online apparel shopping recently. With large youth populations in these states adopting digital payments and improving logistics, the fashion ecommerce traction is accelerating in Eastern region at over 40% annually. The online retailers are continuously enhancing their presence here through localized fashion assortments, community building and localized language support to tap the growth opportunities.

What Are The Key Data Covered In This India Fashion Ecommerce Market Report?

:- Market CAGR throughout the predicted period

:- Comprehensive information on the aspects that will drive the India Fashion Ecommerce's growth between 2024 and 2031.

:- Accurate calculation of the size of the India Fashion Ecommerce and its contribution to the market, with emphasis on the parent market

:- Realistic forecasts of future trends and changes in consumer behaviour

:- India Fashion Ecommerce Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa

:- A complete examination of the market's competitive landscape, as well as extensive information on vendors

:- Detailed examination of the factors that will impede the expansion of India Fashion Ecommerce vendors

FAQ’s

Q.1 What are the main factors influencing the India Fashion Ecommerce?

Q.2 Which companies are the major sources in this industry?

Q.3 What are the market’s opportunities, risks, and general structure?

Q.4 Which of the top India Fashion Ecommerce companies compare in terms of sales, revenue, and prices?

Q.5 Which businesses serve as the India Fashion Ecommerce’s distributors, traders, and dealers?

Q.6 How are market types and applications and deals, revenue, and value explored?

Q.7 What does a business area’s assessment of agreements, income, and value implicate?

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