What Is Mobile-first Indexing & Best Practices For Seo In 2024

By Author: Nivedita Infosystem LLP
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The mobile-first index has played a crucial role in completely transforming website ranking and SEO practices and other online initiatives that are undertaken.

According to the experts at the top digital marketing agency in Kolkata, the exponential growth in the use of mobiles and the Goggle prioritising digital mobile-friendly content for indexing has had a profound impact on different areas of the industry.

Today a company needs to prioritise a mobile-friendly design, to enhance their visibility and rankings in mobile search results. Adopting a mobile-first index is not just an option but rather a requirement that is imperative for ensuring your success in the digital space.

What is mobile-first indexing?

According to the top SEO expert in Kolkata, mobile-first indexing is a change in Google algorithm, where the primary basis for indexing is the mobile version of a website. Websites need to be optimised for Google now prioritises the mobile version of a website, therefore a website that is optimised for mobile devices is likely to achieve a high rank in search results which in turn will ensure continued ...
... visibility and accessibility for mobile users.

Why is mobile-first indexing important?

Mobile-first indexing is crucial for several reasons. Let us understand what they are:

Improved SEO performance: The mobile first-indexing directly impacts a company’s SEO efforts which will lead to higher ranking. This solidifies the importance of optimising for mobile devices.
Competitive advantage: Companies that have embraced mobile-first indexing have a competitive advantage and are more likely to attract and retain their visitors.
Adaptation to user behaviour: Mobile-first indexing aligns with the evolving behaviour of users who prefer browsing through their mobile devices. This helps companies cater and meet the preferences of their target audience, resulting in a better digital presence.
Best practices for mobile-first indexing

Follow these practices to ensure your site is optimised for Google’s mobile-first indexing:

Make sure your site is responsive and mobile-friendly: Ensure that your website is responsive and has the ability to adjust to various screen sizes and devices. A responsive design provides a harmonious user experience across desktops, smartphones, and tablets, thus improving engagement and usability.
Apart from this, create a mobile-friendly website that is easy to read and navigate on a small screen. Use shorter paragraphs and bullet points to make the content easy to read.
Ensure your website is crawlable: Another point you need to remember is that the search bots can easily crawl and index your mobile site.
Optimise media for both mobile and desktop: Ensure the images and videos are optimised for both desktop and mobile devices.
Ensure that you optimise page speed: Users expect fast-loading websites. Optimise your website speed to contribute to higher rankings in mobile search results.
Implement structured data markup: Implement structured data markup to help search engines understand and display the content more effectively in the mobile search results, thus leading to click-through rates and enhanced visibility.
Ready to ensure a boost to your online presence through tangible results? Contact our experts at the top digital marketing team in Kolkata to get tailored plans for your digital needs

Nivedita Infosystem LLP is a leading provider of web design and development services. We offer innovative design, responsive development, cutting-edge technology, and tailored solutions. Our creative minds bring your vision to life, ensuring a visually appealing and functional website. We stay ahead of the curve, incorporating the latest technologies to future-proof your digital presence.

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