Zuora Partners With Global Video Game Publisher Ubisoft To Power Its Subscription Services

By Author: jamescolin
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Zuora, Inc. (NYSE: ZUO), a prominent provider of modern business monetization solutions, has recently announced its collaboration with global video game publisher Ubisoft. This partnership marks a significant milestone as Ubisoft adopts Zuora's platform to power its Ubisoft+ and Rocksmith+ subscription services. Through this strategic alliance, Ubisoft aims to enhance its subscription business by leveraging Zuora's capabilities to streamline billing, accounting, and payment processes, thus accommodating substantial increases in online traffic, particularly during new game releases.

Casilda Sánchez-Blanco, Product Lead at Ubisoft, emphasized the importance of establishing direct relationships with players in today's highly concentrated video game market. She highlighted the necessity for Ubisoft to stay at the forefront of technological innovation to develop games that resonate with players. Insights derived from Ubisoft's subscription services play a pivotal role in achieving this goal. By utilizing Zuora's platform, Ubisoft can tailor offerings to individual players, ensuring an optimal gaming experience while efficiently ...
... managing surges in volume.

Zuora's partnership with Ubisoft extends beyond powering the Ubisoft+ service to include Rocksmith+, a subscription-based music learning platform. Zuora's flexibility allows Ubisoft to customize billing and payment processes according to the unique needs of each subscriber. Furthermore, Zuora has facilitated the international expansion of Ubisoft+, enabling the service to reach customers across multiple countries. This expansion entails managing payments and tax calculations in various currencies and payment methods, demonstrating Zuora's capability to support Ubisoft's global ambitions.

Sánchez-Blanco highlighted Zuora's role in enabling rapid scalability, particularly during periods of heightened subscriber activity, such as new game releases. Zuora's agility and proven track record in meeting Ubisoft's evolving needs have been instrumental in navigating significant increases in subscriber volume. With Zuora's support, Ubisoft is well-positioned to continue expanding its subscription offerings and delivering unparalleled value to its global player base.

https://www.techdogs.com/tech-news/business-wire/zuora-partners-with-global-video-game-publisher-ubisoft-to-power-its-subscription-services