Latest Seo Tips Recommended By Google For Ecommerce Website Design!

By Author: Liam Mackie
Total Articles: 242
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To get the most out of Google search results you need to implement the SEO tips suggested by Google. These tips are a combination of Merchant Center and structured data. Below are Google’s recommendations for ecommerce website design Newcastle most of which revolve around getting the most out of the two tools already mentioned.
 

Index Your Products: Googlebot tends to miss out pages and websites while crawling if the particular site is not linked to other pages. For example: there are many ecommerce websites where some products can be checked out only when one visits the particular page. These products are not linked to any other website. As a result when Google is crawling through the website, it fails to identify these pages and hence they don’t get ranked. You need to create a Merchant Centre product feed so that Google can easily discover all the products which you have listed in your website.

Make Surte that the Product Prices Mentioned are Accurate: You ...
... need to be careful when mentioning the product prices in your website. If there is any mistake or Google extracts wrong data because of your mistake, the search result will show the original price and not the discounted amount. Add structured data in the product pages so that when the information is extracted there is no mistake of any kind.

Update Your Website at Regular Intervals: Many are not aware that Google crawls websites as per its own crawling schedule. This means that if you make any changes in the website after the crawling is done, it will not be shown in the Google search result. There will be a delay because the change will be reflected in the next crawl. Hence, it is important that you don’t give too much delay bewteen website updation otherwise Google crawl will miss out important changes and there will be a lag.

For Rich Product Results Make Sure that the Products are Eligible: To get the most out of this, you need to use product structured data on your product pages and in the product feed of Merchant Centre. This way you are ensuring that when Google extracts information it displays rich results. But there is one point that you need to keep in mind - the final search results depends on Google’s discretion.

Ensure that Your Products are Displayed in the Local Product Inventory Data: Your products should come up in search when one uses words like “near me” while making a search. Register the store’s local location in the Business Profile of Google then add the local invetory feed with the Merchant Centre. Since the local inventory uses local store codes and product identifiers, your products will come up in the relevant search results.

 
Pro Tip: Start using Pointy. This is a tool from Google which helps to connect your in store pos with inventory data and informs Google of the same. Google then uses this data to modify the search result.
 

Don’t Forget to Sign Up for Google Shopping Tab: Often it happens that even though the products are listed on the website, they don’t show up in the shopping tab. Have you ever wondered why this is happening? The best to find out is search for the products online. At times, structured data and product feeds are not enough. You then need to ensure that you have opted for ‘surfaces across Google’ option so that it starts showing in the shopping tab.

 
In order to get the desired results you should start implementing these six SEO tips recommended by Google. If your SEO game is not strong, no matter how great the ecommerce website design is it fill fail to make the necessary conversion. Many people might visit your website but very few will make the purchase. To ensure the smooth transition between browsing and purchasing, you need to implement these SEO tips.
 
Keep in mind that any kind of SEO strategy takes a minimum of six months to show desired results. If you lack patience or constantly change the strategy just because you are not getting results then you need to stop this immediately. When you are coming up with a SEO strategy make sure that you have a plan of action for the next six months. You need to follow the steps as planned. Be consisitent and dedicated in your approach for the coming six months so that you see the necessary results.
 
Summing it Up:
For a successful SEO strategy for your ecommerce website design Newcastle get in touch with the experts now. Find out who are the leading professionals in your city. Get in touch with several of them. Have a detailed discussion with all of them where you mention your requirements and future goals so that the service provider can come up with the right SEO strategy. When you check the strategy make sure that the above mentioned six SEO tips by Google are also included in the strategy. Do a follow up every week to ensure that you are on the right SEO track.
 
About the Author: This contribution has been made by Liam Mackie who has written a number of articles on Ecommerce Website Design Newcastle and provides fruitful information.