Proxima Ai Raises $12 Million In Series A Financing

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Proxima, a software company specializing in data intelligence, has successfully raised $12 million in Series A funding. The funding round was led by Mucker Capital, with participation from Aglae Ventures, Great Oaks Venture Partners, and other investors. Proxima offers AI-powered solutions that assist consumer technology businesses in improving customer acquisition, increasing customer lifetime value, and optimizing marketing efforts.

Since its launch in May 2022, Proxima has experienced remarkable growth, achieving a revenue growth of over 400% and establishing a network of more than 12,000 B2C connections. The platform utilizes advanced AI models and a vast network of over 65 million unique, anonymized shopper profiles to provide valuable insights and precise targeting for clients. Proxima's services include efficient scaling of paid media across advertising platforms, enhancing customer retention and lifetime value, and gaining strategic insights through industry benchmarks.

Founded by seasoned veterans in eCommerce and marketing technology, Proxima aims to tackle the challenges faced by consumer technology companies, such as increasing privacy restrictions and economic uncertainties. Alex Song, the Founder and CEO of Proxima, is a serial entrepreneur and former Goldman Sachs professional who has developed a data-driven solution to help brands accelerate and optimize their marketing performance.

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