Puma's Changes

By Author: Candy Dan
Total Articles: 48
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From an initial production of sports shoes in Germany only a small shoe factory, and today become the world's leading enterprises, PUMA come a unknown road of development. In recent years, PUMA's performance day by day, product range is a lot of rich than before. In addition to continuing production beyond sports shoes, sportswear, ball, and gloves, sports bags and handbags and other accessories are also printed on the PUMA's LOGO.

1993 to 2001, PUMA turnover increased by almost twice; an increase of 50% in 2002 to reach 900 million euros; after-tax profit grew 84% to 073 million euros. In the stock market in 2001, PUMA's stock price rose 168%, becoming the most successful stocks in Germany; again increased by 97% in 2002, sit tight in the top 100 runner-up of Germany stock seat. When we wonder by these figures, we'd like to ask that in the end what make the envy of many PUMA such a success?

The early 90s is the most difficult period of PUMA, PUMA at the time, the brand is seen as outdated, many department stores have the PUMA's shoes on the counter into the low-end products, PUMA company heavily in ...
... debt. In 1993, then only 29 years old, J OCHEN ZEITZ former Chairman of the Board, he adopted many effective measures to streamline and save, then re-enable PUMA earnings in the year.

In order to re-return to high-end product areas. PUMA began to pay attention and excellent lead product designer collaboration trend. In 1990, seven well-known designer collaboration with PUMA has now grown to 50. More creative designer, design naturally in a high levels, PUMA products, grades and prices naturally raise up. 1990's PUMA shoes selling only 20 marks at one time, but today's high-end pair of PUMA shoes can be sold € 250.

A known "THRIFT" sports shoes, very similar with PUMA another old-fashioned products "TOP WINNER", only designers use their old shirts, pants, ties and wallets as the raw material to produce the series, calling it as"the soul of sports shoes". In this way, a mediocre product had been re-packaged, the value was immediately elevated to another level.

In sales, PUMA has taken the limited edition strategy, pushed the value of PUMA products to another high. For example: PUMA THRIFT of a total of only 510 pairs produced, in the natural, the buyers will rush. Today, most of PUMA high-end sports shoes can only be bought from some special PUMA stores. In this way, want to get these PUMA shoes hand, we must make some hard work. With this strategy, PUMA's product is always to maintain a degree of fanatical worship.

"Star effect" is the essential factor in product promotion. PUMA's voice are world-class sports stars, which in the history of PUMA have been long: In 1962, Pele wore PUMA sneakers and his Brazilian team-mates win the world championship; 1985 Becker and his PUMA shoes and tennis rackets of PUMA won the Wimbledon; 1986, the Football superstar Diego Maradona wearing PUMA's'KING' sneakers, took the FIFA World Cup home of the Argentina. That year, Williams was wearing women's tennis of overlord PUMA tennis clothes surf on the pitch. Handsome men's football team of the Italian national athletes, PUMA was tailored for their shirt, Even the Madonna in her world tour, were wearing the PUMA shoes.
About The Author:
Candy like to experience the world, and the different cultures. He used to be a fitness shoes. He is maintaining a website which is puma shoes uk, To learn more everything about puma shoes, visit his website at http://www.pumashoesuk.com. Email: webmaster@pumashoesuk.com