Kinesso Unveils Industrys Most Cutting-edge Solution To Optimize Campaign Performance In The Post-cookie Era

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KINESSO, the performance marketing agency under IPG Mediabrands, has introduced the Emerging Tech Assessment (ETA) to assist brands in enhancing campaign performance in a post-cookie era. This all-encompassing solution identifies and minimizes performance risks, providing valuable insights to enhance campaign effectiveness and prepare for future strategies. In light of the phasing out of third-party cookies, ETA presents a unified method to gauge success and classifies digital expenditures into different risk categories. It also evaluates the preparedness of technological infrastructure for upcoming strategies to ensure consistent performance.

ETA distinguishes itself from competitors through its innovative features that offer insightful evaluations, such as a comprehensive assessment of digital spending across various channels and prioritized actions based on risk assessment. By employing a systematic and automated data collection process, ETA scrutinizes campaigns in great detail, enabling informed decision-making and revenue growth. Chris Schimkat, the Global Head of Analytics at KINESSO, underscores the significance ...
... of ETA in navigating the complexities of digital marketing and protecting client investments.

The main advantages of ETA include advanced risk analysis, evaluation of tech readiness, and customization for each brand, along with cutting-edge recommendations and a strategic plan. KINESSO's dedication to innovation and client success establishes the agency as a reliable partner during the industry's widespread transformation. The agency aims to expand this service so that all clients of IPG Mediabrands can leverage the benefits of ETA.

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