What Is Preventing Your Website Visitors From Turning Into Buyers?

By Author: Liam Mackie
Total Articles: 397
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You have hired the best website company in Kolkata and developed an amazing website, invested in the latest digital marketing strategies and yet the conversion rate is abysmal. Why is this happening? Why are you not able to convert the visitors to buyers? There can be multiple reasons for this. But today, we are going to highlight two important factors that may be the main culprits.
 

You Customers are Not Sure about What You are Selling?

Well, how could this possible? Afterall, you have spent thousands of dollars in creating a super attractive website to lure in the customers. How can one say that the customers have no idea about what you are selling? Well, having an amazing website design is not enough. You need to ask yourself is the product easily visible in the website? When the customer browses through the website are they able to navigate the different tabs and check out the products easily? Or is your website low on user-friendliness? If the answer is yes to the later question, then you need to think of a way ...
... to make your website easy to navigate and use. At the end of the day, the customer is looking for user-friendliness and not a site that is great to look at but when it comes to checking out the products, they face issues browsing through it.
 

Your Website is Not Mobile Friendly:

If you have failed to optimise the mobile experience the conversion rate is bound to be low. More and more buyers are purchasing products online. They are using their smartphone on the go. Whenever they want to purchase anything, they log in to the site through their phone and place the order on the spot. If your website is not mobile friendly and the buyer has to use his laptop to make the purchase you can very well say goodbye to the potential customer. No one has so much time. They will just move on to the next service provider and place the order with them. What will you do then? You have lost out on a sure shot customer and many more potential buyers in the future.
 
These two mistakes can cost you heavily in the long run. To make sure that you don’t become a victim to any one of these factors, make sure that you rectify both the problems in your website right away.
 
About the Author: This contribution has been made by Liam Mackie who has written a number of articles on website company in Kolkata and provides fruitful information