Useful Fundraising Strategies

By Author: Christian Wilson
Total Articles: 52
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Every single charity in existence relies on fundraising to stay afloat. This is the main way that charities bring in money before redistributing it to help their cause - whatever the cause might be.

But if you want to make the most of every single situation you use to raise funds from, you need a proper strategy to back you up. A strategy is merely a way of focusing on your needs and wants. For instance instead of just going along to an event and thinking you will raise some money there, you will plan a strategy in advance instead. This will enable you to squeeze every last penny out of the potential funds you can raise there.

So how do you come up with a strategy in the first place?

The secret lies in the planning stage. Let's suppose you have decided to hold a summer fun day to raise funds for your charity. The best place to go from here would be to create a good strategy to help you achieve the maximum income for your charity from that day.

Ideally you would give yourself enough time in advance to plan out how the day will go. A good way to start is to jot down plenty of ideas for how you ...
... can raise money on the day. For example you could charge a nominal fee to everyone for attending. On the other hand you may prefer to let people in for free but charge them a small fee for taking part in all the games and challenges you could lay on.

Get other people involved and ask them for ideas too. For example what stalls could you set up to make money from? Second hand book stalls, home made cake and biscuit stalls and tombolas are always popular and draw a lot of attention. Try and provide things for the adults as well as the children who will be attending, and remember to provide prizes for the lucky dips and other stall and game ideas you come up with.

You can see that by planning well in advance you can expect to get better results and a higher return for your time. If you just turn up on the day and expect to bring in a lot of money, you will be disappointed. Proper planning and plenty of promotion are the secrets to having a good time when you plan a strategy to use throughout the fundraising event.

This does not mean you should use the same strategy over and over again though. Different events and times may call for different strategies, so always be sure you focus on the different things you can do to make the most of every single situation.

There is no doubt that fundraising is exceptionally important for every single fundraising event and every charity that exists. How will it help you?