Priceline Introduces Ai-powered Trip Intelligence For Time And Cost Savings

By Author: Orson Amiri
Total Articles: 413
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Priceline has introduced its Winter 2024 Product Release, unveiling a suite of generative AI-powered features, including significant upgrades to Penny, its AI-powered travel assistant. The latest enhancements to Priceline's Trip Intelligence suite establish it as the most comprehensive array of AI tools in the travel industry, with over 30 new features aimed at streamlining the travel planning and booking process. These features come at a time when consumers spend an average of 16 hours on trip research and booking, and Priceline's tools, particularly Penny, aim to significantly reduce this time, offering personalized assistance for destination recommendations, deal finding, and always-on customer service across hotel, flights, car rental, and vacation packages.

Priceline's Winter Release integrates advanced technology from Google Cloud's Vertex AI and OpenAI's GPT-4 Turbo to enhance Penny's capabilities, providing customers with a more cohesive and personalized booking experience. The upgraded Trip Intelligence suite includes features such as personalized GenAI itineraries, a wallet for organizing deals and coupons, cabin comparisons in flight searches, and online rental car check-in. Priceline's dedication to data-driven innovation aims to anticipate travelers' needs, providing a seamless and efficient booking experience.

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