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Freewheel Introduces The Beeswax Inventory Desk
FreeWheel, a prominent global television advertising technology platform, introduced the Beeswax Inventory Desk. This innovative product uses FreeWheel's Beeswax technology to simplify premium video ad inventory access for agencies and advertisers.
The Beeswax Inventory Desk curates inventory to better match buyer demand and premium video ad inventory supply. Removing friction, increasing advertiser ROI, and improving viewing experience are significant industry needs.
The Beeswax Inventory Desk lets buyers easily browse inventory and build partnerships with top suppliers for quality video supplies. This automated, curated tool delivers quality video ad content suited to campaign goals, speeding activation and optimizing supply chains.
On the sell side, publishers can diversify demand and generate new money. The inventory curation service handles all operational work for publishers on Beeswax to balance supply and demand from buyers.
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