What To Avoid When Performing Search Engine Optimisation (seo)

By Author: Gary Agar
Total Articles: 60
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It's important for any web based business to have a SEO plan! As you seek to optimise your site, improve your ranking, help potential and existing clients to find you - search engines have rules and guidelines that must be followed and there are several practices that you should avoid.

Hidden Text:
Text must be visible - a website that uses text that is written in a font size too small and is difficult to read OR is of the same colour as the background of a website will be banned from a search engine.

Stealing Content:
The process of stealing content from other pages is also prohibited. This is bad Internet Marketing practice and can suggest that a site has no unique ideas. It can also suggest that is illegally operating, by using data that refers to it by having that data work on a number of other sites, at the same time. This is seen as cheating in UK Search Engine Optimisation.

Duplicate Content:
Using the same content on multiple pages of your website should be avoided, as this can cause a penalty to be imposed on a site. This penalty will cause a site to be ...
... ranked lower on a search engine, than what it should really be ranked at.

Keyword Stuffing:
Keyword stuffing involves throwing keywords into the text of a site, at random. This is regardless of whether or not those keywords are actually relevant to a site. This is bad practice and may prevent a site appearing on a search engine.

These are all things to avoid in a UK search engine optimisation campaign. A good campaign should be one that is handled fairly and with ethical standards. Using any of the standards listed here can cause a site to either get removed from a search engine or to be at a lower spot on an engine's results page.

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