Genai Is Redrawing Europe’s Intelligent Automation Map

By Author: otis
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Information Services Group (ISG) has just published a study report that shines light on the changing landscape of intelligent automation products and platforms in Europe. This landscape is being driven by significant breakthroughs in generative artificial intelligence technology. The paper, which is named the 2023 ISG Provider LensTM Intelligent Automation ― Platforms and solutions for Europe, investigates the influence that generative artificial intelligence has on the market for conversational AI solutions in the enterprise sector. Additionally, it addresses the risks and problems that are related with this demand.

Enterprises have shown a growing interest in conversational artificial intelligence, which is a subset of generative artificial intelligence, which is more frequently referred to as GenAI. On the other hand, there is a cautious attitude because there are worries over the hazards that are linked with large language models (LLMs). The need of automation suppliers assisting their customers in comprehending the existing limitations of LLMs is emphasized in the paper. In particular, the report highlights the ...
... potential for hallucination, which occurs when models produce incorrect information.

In spite of these dangers, developments in conversational artificial intelligence hold the promise of improving the experiences of both customers and employees by allowing for interactions that are more lifelike. There has been a tremendous development in this regard with the introduction of virtual bots that are capable of instantly measuring emotion.

A variety of natural language processing (NLP) tools that are unique to the providers, together with LLMs and guardrails around external data sources, are being utilized by the providers in order to mitigate the dangers that are connected with GenAI. Therefore, the overall need for automation is being driven by the rising expenses of labor and energy in Europe, which is further pushing the adoption of intelligent automation solutions.

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