Pharma Cloud Computing

By Author: Jacob Vazquez
Total Articles: 23
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Pharma companies have begun to realize that to stay competitive, they can no longer afford to conduct their business with traditional methods. A one-size-fits-all sales strategy no longer works!

Pricing pressures brought on by a plethora of healthcare reforms, intensifying competition, and a hostile regulatory environment have all contributed to the industry’s shrinking revenues.

To further complicate the situation, access to physicians has been progressively getting worse, making it far more complicated for pharma sales teams to get in front of HCPs and educate them in the process.

Approximately 50 percent of HCPs1 say they can imagine a world without sales reps. – BlueNovius

Industry analysts have pointed out that success in this rapidly changing environment is closely linked to the availability of high-quality, trusted data. Data is crucial to making better decisions and getting closer to customers.

Getting the right data in the hands of a well-trained sales teams can drastically improve pharma sales performance exponentially.

Pharma executives of top companies agree that becoming ...
... data-driven is key to success and that in the next 10-20 years, the most successful companies will be experts in using digital technology. Cloud-Based Technology Is Changing The World Of Pharma Sales
Cloud computing has been around approximately 20 years, and several industries have embraced it since the beginning. So, what exactly is cloud computing?

Cloud computing is a technology where the software is not installed on individual desktops; instead, it’s hosted on a web-based server, offering on-demand software availability.

The pharma and biotech industries were among the first to adopt cloud-based capabilities to equip their sales force with digital technology.

Data shows that about 81 percent of biotech and pharma companies have adopted cloud mail and core applications. Another 60 percent4 have brought on sales and marketing, human resources, and other applications.

From a pharma company’s perspective, the biggest benefits of using cloud computing are:

Sales reps can increase their effectiveness by accessing shared data stored remotely.
Working in the cloud allows your sales team to make use of mobile e-detailing tools.
Research shows that going cloud-based is a sound business investment that’s likely to yield a considerable ROI.

According to a Dell report, companies that invest in cloud technology, digital technology, security solutions, and data analytics solutions have their revenue increased by up to 53 percent faster5 than competitors uninterested in these various forms of technology.

Besides the impressive ROI, cloud-based systems are particularly attractive to pharma companies as they don’t require a massive upfront cost with their pay-as-you-go set-up, reasonably low equipment, installation, and maintenance costs.