3 Sales Letter Secrets!

By Author: Larry Dotson
Total Articles: 103
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3 Sales Letter Secrets! by Larry Dotson 1) Promise A Guaranteed Result Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem. For example, you could say, "I personally guarantee you will get over your shyness in 10 days or less or your money back." 2) Back Up Your Claims Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc. 3) Make Your Bonuses Valuable Increase the perceived value of your bonuses by including the retail dollar amount the freebies would normally sell for. Example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $120)." Another example, "Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!" ---- 10,000 Sales Letter Words, Phrases & Templates! Just visit: http://www.ldpublishing.com About the Author 50,000 Free Business eBooks And More! http://www.ldpublishing.com