Liveramp Completes Acquisition Of Habu

By Author: Orson Amiri
Total Articles: 408
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LiveRamp (NYSE: RAMP) has successfully finalized the acquisition of Habu, a data clean room software provider specializing in secure, efficient, scalable, and intelligent data sharing among organizations. This strategic move reinforces LiveRamp's position as the foremost data collaboration platform. According to LiveRamp Chief Strategy Officer David Eisenberg, the acquisition solidifies their leadership in data collaboration, offering a unified platform for campaign measurement across various channels, including walled gardens, programmatic, and media channels. This integration simplifies data connectivity across different clouds, warehouses, and clean rooms, providing a comprehensive solution for businesses. The collaboration between LiveRamp and Habu establishes a cutting-edge interoperable platform for global data collaboration, expanding the company's collaboration network and promoting wider adoption of its core identity and connectivity solutions.

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