Global Sweeteners Market Trends And Forecast: A Comprehensive Overview

By Author: sonal
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The global sweeteners market is poised for significant growth, projected to reach USD 144.7 billion by 2028 with a CAGR of 4.6%, according to a research report by MarketsandMarkets. Diverse applications across industries such as food, beverage, personal care, and pharmaceuticals contribute to this expansion.

In the food industry, sweeteners play a pivotal role in enhancing taste across products like bakery items and confectioneries. High-intensity sweeteners like aspartame and sucralose are key ingredients in sugar-free candies and desserts. In beverages, sweeteners are utilized to create low-calorie and sugar-free options, meeting the increasing demand for healthier drink alternatives. The personal care sector incorporates sweeteners in oral care products, chewing gums, and cosmetics, while the pharmaceutical industry employs them to improve medication palatability.

Stevia leads the natural sweeteners segment, owing to its plant-derived, zero-calorie nature and high sweetness intensity. The global trend toward reducing ...
... sugar intake and combating obesity has driven the demand for natural sweeteners, with stevia emerging as a preferred choice.

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The direct sales channel, including B2B transactions, holds the largest share in the sweeteners market. This channel fosters streamlined communication and negotiation processes, allowing for tailored solutions, bulk transactions, and efficient order fulfillment. The direct sales model minimizes complexities associated with intermediaries, reducing costs and optimizing supply chain management.

China is expected to witness the highest growth in the sweeteners market between 2023 and 2028. The country's dynamic and rapidly expanding sugar industry, fueled by new refineries and advanced technologies, positions it as a major producer and consumer of saccharin globally. The strategic development of an alternative sweetener industry and a significant increase in consumption underscore China's pivotal role in the global sweeteners landscape.

Major players in the sweeteners market include Cargill, Incorporated, ADM, International Flavors & Fragrances Inc., Ingredion Incorporated, Tate & Lyle, Associated British Foods, Südzucker AG, and Ajinomoto Co., Inc.