Accenture To Acquire Vocatus, Expanding Its Capabilities In Behavioral Pricing Strategies

By Author: Arina Smith
Total Articles: 185
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Accenture (NYSE: ACN) has signed an agreement to acquire Vocatus, a management consultancy specializing in behavioral economics modeling for pricing strategies. The terms of the acquisition, focused on business-to-business and business-to-consumer models, have not been disclosed. This move enhances Accenture's capabilities in Europe, providing advanced modeling for pricing and sales optimization using behavioral economics effects. Vocatus, headquartered in Munich, with over 50 experts, will join Accenture’s Corporate Strategy, Growth and Pricing division.

Vocatus has developed the proprietary method GRIPS, enabling the identification of purchasing behavior and buyer types in specific markets. With nearly 25 years of experience, the company has supported various sectors globally, including financial services, media, and telecommunications.

Johannes Trenka, Accenture’s strategy, growth, and pricing lead in Europe, highlighted Vocatus's differentiated approach to behavior-based pricing, aiming to give clients a competitive edge. Christina Raab, market unit lead of Accenture in Germany, Austria, and Switzerland, emphasized the potential of Vocatus in expanding pricing strategies and modeling to boost profitability and modernize sales operations.

Prof. Florian Bauer, member of the executive board of Vocatus, expressed excitement about the scale and global presence of Accenture, envisioning taking behavioral pricing and selling to new heights.

The acquisition is subject to customary closing conditions.