Backlight Wins Iabm Community Impact Award For Its Support Of The Howard University Film Organization

By Author: Arina Smith
Total Articles: 185
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Backlight, a global media and entertainment technology company, received the IABM 2023 Community Impact Award for its collaboration with the Howard University Film Organization (HUFO). The award recognizes Backlight's significant positive impact beyond the Media and Entertainment (M&E) industry. The partnership aimed to address existing inequities and barriers faced by Black Creatives entering the industry.

Backlight supported HUFO, a student-led film organization at Howard University, by providing monetary support and access to professional film production software. This assistance spanned various production stages, including scriptwriting, pipeline management, media asset management, remote collaboration, review, and editing. The collaboration enabled student filmmakers to enhance their skills and contribute to a more collaborative editing experience.

Mike Green, Chief Growth Officer (CGO) at Backlight, expressed delight in the industry's recognition of their efforts to support diverse talent. The company's commitment to positively impacting the industry was evident through its contributions to HUFO's initiatives.

Rachel ...
... McCain, Executive Producer at HUFO, emphasized Backlight's substantial contribution to their post-production process, facilitating a collaborative environment for skill development. The collaboration's success highlighted Backlight's dedication to fostering diversity and addressing challenges faced by underrepresented groups in the media and entertainment sector.

The IABM Awards, recognizing innovation in the broadcast and MediaTech industry, selected Backlight as a winner based on its outstanding products, sustainability efforts, and contributions to industry training. Industry expert judges played a crucial role in determining the award recipients.

About Backlight, it is a global media technology company launched in 2021, with backing from $200M in funding from growth-equity partner PSG. Backlight's product lines, including iconik, cineSync, ftrack, celtx, Gem, Wildmoka, and Zype, offer cloud-native SaaS products that improve various aspects of the video and entertainment content lifecycle—from creation to monetization. Video-forward organizations partner with Backlight to address mission-critical challenges in media management, narrative design, production tracking, creative collaboration, OTT, monetization, and hyper-distribution.