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Binghamton Search Engine Optimization

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Most business owners are now aware of how vital Search Engine Optimization (SEO) can be. They all have the simple goal of increasing their rankings and often disregard the specialized subset of SEO †local SEO. Local SEO is designed to ensure that a target geographical area finds and uses a particular website or service. Search Engine Optimization in Binghamton is a simple matter of performing some additional research in addition to traditional SEO.

Local SEO has another benefit that many overlook. In many cases, the keywords used by a website are overused. Keywords for popular products like weight loss pills or anti-aging regimens often become over saturated, making it nearly impossible to target / rank for those keywords effectively. By adding location modifiers to a keyword, the ‘market’ for the new phrase becomes much more select. For example, according to Google’s AdWords tool, the phrase ‘apartment’ is searched nearly 25 million times each month. Adding the local modifier Binghamton creates the new keyword “Binghamton ...
... apartment” †a phrase that receives 5,500 hits a month. It follows that optimizing a site for the modified phrase will likely have a bigger impact on your rankings. The competition for the generalized term, apartment, is simply much higher, much less targeted and clearly not likely to benefit the local business. The theory behind utilizing keywords with less competition is simple; target your audience and compete effectively with your local competition.

In the case of local Search Engine Optimization it is also critical to submit your website to local directories. It is also a good idea to submit websites to online chamber of commerce sites when available. Remember that part of the ‘formula’ used by search engines to determine rank and relevance involves links. Getting the best links involves the consistent generation of content i.e. articles, blog posts, press releases for the purpose of indexing the new content and also syndicating the content to promote the content and ultimately the links. Google is looking for high quality and high quantities of links to your website. Whenever possible include a link when submitting a site. It is also a good idea to request links from sites related to your particular product line or service.

Participating in community oriented discussion boards or social media sites is invaluable for those looking to optimize their website on a local level. Many of the major social media sites have community networks or groups. They can provide a website with easy, free advertising and, by including a link in your signature, another link to your website.

Many business owners are turning to professional SEO consultants to handle their optimization process. Often, these professionals can improve rankings much more quickly and effectively. Binghamton search engine optimization can be easily handled by a consultant familiar with the specialization of local SEO. Working with a consultant often allows for more efficient results and also frees up the time of the business owner to focus on other aspects of the business.

Contact us today for a no-obligation initial consultation, we can help. You can call us at 1-800-736-9618.

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