Business Organizations

By Author: endeavor su
Total Articles: 235
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In the commercial world in the 1980s, business organizations often operate on a global basis. Even in Great Britain, companies are no longer as insular in the past.

Many are subsidiaries of foreign giants; for instance, Ford in Great Britain is a subsidiary of the American parent company. Others, which are solely British, now regard Europe as part of the home market since the time when Great Britain joined the European Common Market.

The tendency towards internationalism in the business world means that there is a requirement for companies and their personnel to be outward looking and aware of market conditions in every continent. This presents managements with a communication challenge which is almost as big as the organizations themselves.

The most effective way to provide that communication is to bring important personnel and clients together at one time and in one location. Besides providing managements with the opportunity to disseminate information formally, it also makes informal meeting between company personnel possible which can only be beneficial to the organization as a whole.

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... In addition, there is the likelihood that the meeting together of people from different backgrounds will generate its own "group dynamic" as the Americans often call it.

In the long term, this too is likely to be of value to the company when the delegates at a meeting pass on to their dealers their enthusiasm for the company's products. Even in the electronic age with modern communications networks such as telex, telephone and, in the not too distant future, computer controlled electronic mail; there is no substitute for personal contact.

Increasingly companies are turning to conference as a fast and effective way of briefing their personnel and clients. International conferences are, of course, also held for political purposes and the exchange of information by professionals. For instance, leading doctors might meet; say in Paris, to discuss the latest research into and treatment for a particular disease.

The planning of such international conferences presents the organizers with a mammoth task but nowadays travel agents and hoteliers are aware of the requirements and do their best to facilitate conference arrangements. Initially, certain fundamentals have to be established.

The venue must be chosen and decisions made about the dates and budget for the conference and, of course, its theme—whether it is to be about office technology in the 1990s, the exploration of the seabed, the prevention of pollution or whatever. Currently many conferences by commercial companies are convened to launch a new product or put over a management message.

On the successful launch of a new product may depend the fortunes of a company for some time to come; if the product succeeds, favorable results will show up on the balance sheet.

If the launch is badly handled (even if the product is likely to be successful) at best that will not help the company; at worst, the organization may go out of business. Whether or not the product sells successfully may ultimately depend on the way it is presented to its potential customers, on its image.

It follows that putting across a good image for the product is of vital important for its commercial success and it is for that reason the managements put so much time and effort and indeed so much financial weight behind the launch of a product. The benefits of bringing together at a conference clients and personnel outweigh the organizational difficulties and seem to be justified by subsequent sales figures.

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