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How To Take Advantage Of Video Marketing To Drive Traffic To Your Website

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By Author: Mayank Singh
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The popularity of online video marketing has increased tremendously and now even the biggest companies are investing thousands in video content creation. This is because videos are more engaging than other types of content, such as blog posts, newsletters, emails, etc. As per a study, over 60% of brands are using video content creation and marketing to boost traffic to their websites. It has also become an important part of social media marketing for businesses.

If you are looking for some effective ways to use video marketing and drive traffic to your website, here are some important tips you can consider:
1. Optimizing Video Landing Pages

Video content marketers can promote their videos in several ways and optimizing video landing pages is one of the significant ways to do it. If your landing pages are not generating leads, they are of no use. Social media posts or ads that contain fully optimized video landing pages can make your website more noticeable. Instead of just writing content, you can add some video content or a short film in order to ...
... encourage people to check out your website. Just ensure that the video is aligned with your website content or is somehow related to it.

2. Optimizing Videos for SEO

Just like other forms of website content, you can also optimize your videos for SEO in order to make them rank higher on search engines. By incorporating important keywords and following other SEO strategies, you can improve the visibility of your videos and increase brand awareness. Make sure the relevant keywords are there in the title, description, and tags of the video.

Adding a transcript can be even more effective as it helps search engines understand the context of your video and make it visible for relevant search queries. The thumbnail of your video also plays a vital role in driving engagement. Make sure that the thumbnails of all your videos are visually appealing and clearly give a gist of what the video is all about.

3. Leveraging Video Advertising

Video advertising is another great way to expand your market reach and drive more traffic to your website. You can run short videos on Facebook, Instagram, YouTube, other social platforms, and even on websites or apps. For this, you should understand your target audience and their interests. Your video should directly speak to your target audience and provide them with the solution they are looking for.

Before running video ads, it is important to set a goal that you intend to achieve with a particular video. Deciding on your goal, like boosting brand awareness, generating leads, or anything else, will help you run relevant ads. Based on your objective, you can decide whether you want a skippable or non-skippable ad. Also, try retargeting customers who have already shown interest in your products or services as they are more likely to convert.

4. Using Video in Email Marketing

If you use email marketing to bring people to your website, incorporating videos in emails can make your efforts more effective. Make sure that the video is easily accessible and interactive. You can either provide a link to the video along with the thumbnail or you can directly embed the video within the mail. It makes your message more engaging and increases the chance of people checking out your website.

5. Repurposing Video Content

Repurposing a video means using it in different formats for different platforms in order to get the most out of it. A popular way to repurpose video content is by posting it in parts on different social media platforms. You can post the entire video on your website and post an interesting part of it on social media platforms. If people find the shorter part interesting, they will most likely visit your website to watch the full video.

You can also repurpose a video by creating a blog post that summarizes its points and embedding the video into it. You can optimize the blog post for a relevant keyword that you have already targeted with the video.

Social Media Marketing for Businesses: The Right Strategy

In order to use video marketing effectively to boost your website traffic, you need a well-planned strategy. You should be very clear about the objectives you intend to achieve, the type of video content you want to create, and the platform where you need to share the video. This is where a digital marketing or social media marketing agency can help you. By partnering with a digital marketing agency like MadHawks, you can streamline your video content strategy and achieve your targets more efficiently.

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