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Seo Tips For Small Businesses
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1. Focus on User Experience and On-Page SEO
Sometimes business owners forget their audience. They think the only way consumers will notice them is to write specifically for search engine algorithms. There is definitely some truth to this, however it’s only a piece of the SEO puzzle. Best practice, is to focus on both technical on-page SEO and a unique user experience by creating content that will attract new visitors with the goal of converting them into qualified leads.
2. Avoid Keyword Stuffing
Don’t run visitors off by writing lousy copy that regularly and awkwardly repeats the same keywords but provides very little other value. When you develop copy, whether it’s for your web pages, your blog, or other copy, use:
Targeted Keywords: Do your research and find the keywords that will attract your targeted persona(s)
3. Use Social Media to Your Advantage
Sometimes businesses forget about the important link between SEO and social media.
It is important to know where your audience hangs out. Twitter, Facebook, YouTube, LinkedIn, etc, and you can leverage social interaction by increasing your brand awareness and driving traffic to your site.
For more advice or help with your SEO get in touch with us at www.smartseocornwall.co.uk
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