Tagger Auto Industry Index Influencer Trends For Auto

By Author: Arina Smith
Total Articles: 185
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# Tagger by Sprout Social's Automotive Industry Index Insights

Tagger by Sprout Social recently launched its inaugural Automotive Industry Index, analyzing data from the first half of 2023. The report explores influencer marketing trends in the automotive sector, emphasizing the shift towards short-form content on platforms like Instagram and TikTok.

## Key Findings:

1. Content Preferences Shift: The traditional long-form content on YouTube is giving way to short-form content on Instagram and TikTok. Consumers seek snackable videos showcasing specific car features rather than extensive reviews.

2. Platform Performance: Instagram emerges as influencers' preferred platform for industry-related content, surpassing all others. However, TikTok boasts the highest engagement rate, doubling Instagram's performance.

3. Top Hashtags: Brand-specific hashtags, such as #bmw, #porsche, and #mercedes, dominate the industry. Unlike other sectors, brand name hashtags prove most effective in the automotive space.

4. Engaging Content Formats: TikTok Videos, Instagram Reels, and Instagram Carousel posts ...
... are the top three engaging content formats, reflecting consumers' appetite for snackable video content.

5. Top Mentioned Brands: Porsche leads as the most mentioned auto brand across all platforms, followed by Audi and Toyota.

## Expert Insights:

Dave Dickman, Global Head of Sales and Services at Tagger, notes the historic challenges the auto industry faced in influencer marketing due to the prolonged research and buying process. The report highlights a notable pivot towards Instagram and TikTok, aligning with changing consumer habits.

## Full Report Access:

To explore detailed insights, access Tagger’s full 1H Automotive Industry Report [here](https://www.taggermedia.com/research/1h-2023-global-industry-report-automotive-index/).

## About Tagger by Sprout Social:

Tagger by Sprout Social stands as a global leader, transforming how leading brands and agencies leverage data for influencer marketing strategies. With a disruptive SaaS solution, Tagger connects millions of brand and influencer profiles to billions of social data points, offering unparalleled social intelligence and actionable insights.

For more information, visit [Tagger's official website](https://www.taggermedia.com/).