What Is Big Data In Business?

By Author: S. Chowdhuri
Total Articles: 449
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In business, big data refers to the large volume of data, both structured and unstructured, that is generated by various sources such as customer interactions, social media, sales transactions, sensor data, and other digital channels. This data is characterized by its volume, variety, and velocity, and it is often too large and complex for traditional data processing tools to handle.

Big data in business is valuable because it provides organizations with insights and information that can be used to improve decision-making, drive innovation, and increase efficiency. With the help of big data analytics tools, businesses can extract useful information and insights from large datasets that were previously too difficult or expensive to analyze.

For example, businesses can use big data to analyze customer behavior and preferences, identify trends and patterns in sales data, optimize supply chain management, and develop new products and services. They can also use big data to personalize marketing and sales efforts, improve customer experience, and reduce costs by identifying areas of waste and inefficiency.

Overall, ...
... big data has become an essential tool for businesses of all sizes and in all industries, as it provides a wealth of information and insights that can help them stay competitive in today's rapidly changing business environment.

Ambit Technologies (P) Ltd. is a front-line full spectrum web and mobile development company providing result-oriented cost-effective solutions to enterprises - big, medium and small - spread across the world. It is also a reputed IT outsourcing solution provider having catered to customers spread across 78 countries of the world. Ambit Technologies (P) Ltd. strives to keep abreast of the latest of technologies and bring in innovative ideas constantly in the projects it undertakes.