Domo Tops 2023 Bi Market Study

By Author: Arina Smith
Total Articles: 185
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Domo (Nasdaq: DOMO) has been recognized as an "Overall Leader" in the Customer Experience Model and the Vendor Credibility Model in Dresner Advisory Services' 2023 Wisdom of Crowds Small and Midsize Enterprise (SME) Business Intelligence (BI) Market Study. This marks Domo's fifth Dresner distinction in 2023. The annual report examines BI usage and trends within SMEs, with a focus on operations, executive management, and finance as the key drivers for BI across organizations of all sizes. "Better decision making" remains a top BI objective for all organizations, but smaller ones often leverage BI for revenue growth and competitive advantage.

Dresner's research is based on data collected from BI users across roles and industries. The report ranks vendors in two models: the Customer Experience Model, which assesses real-world customer experience, and the Vendor Credibility Model, which considers how customers feel about their vendor.

Domo's leadership ranking in both models for the seventh consecutive year highlights its disruptive presence in the BI and analytics market. Daren Thayne, CTO and EVP of Product at Domo, ...
... emphasizes the company's commitment to providing innovative data experiences to help customers make better decisions.

Small and midsize enterprises report higher BI penetration levels and have more aggressive future plans compared to larger counterparts. The recognition in the SME BI report is based on end-user input, reinforcing Domo's reputation for experience and credibility among its SME customers.

Domo is known for its cloud-native data experience platform that enhances business intelligence and analytics, offering user-friendly dashboards and apps, AI, data science, and a secure data foundation. It helps companies optimize critical business processes and drive exponential results.

For more information about the Dresner Small and Midsize Enterprise Business Intelligence Market Study, visit their website. Dresner Advisory Services, led by Howard Dresner, focuses on thought leadership in the BI and related fields, and its research relies on data collected from users across industries. Domo's data platform empowers businesses to make the most of their data, connecting with existing systems to drive impactful results.

Domo is a registered trademark of Domo, Inc.

https://www.techdogs.com/tech-news/business-wire/domo-ranked-as-an-overall-experience-leader-in-dresner-advisory-services-2023-wisdom-of-crowds-small-and-midsize-enterprise-business-intelligence-market-study