Sms  Speedy Mobile Surveys

By Author: Maria Gini
Total Articles: 505
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Mobiles phones have changed the way people interact with brands and with each other. Also used for market research, mobile surveys are efficient and quick. Mobile technology has now reached out to consumers as an effective and legitimate market research tool. Similar to online surveys , these mobile surveys are ideal for collecting data for marketers and for targeting consumers.
Sms surveys have brought in a new trend through which marketers' preconceived notions about consumers has undergone a drastic change. Researchers have made the surveys more personal, portable and relevant, inviting the consumers to share their views. In fact, mobile phones are perfect survey tools  sms on a cell phone is immediate and targeted.
Companies have come up with a profitable business of running questionnaires via cell phones. While some who target customers are market researchers, advertising agencies or brand owners, some companies target housewives, tech savvy grannies.
The main criteria in creating a mobile survey ...
... are designing, developing and deploying. A couple of years ago, there were a number of sms survey tools flooding the market but none really took off. The idea, though a good one, was not fully conceived and implemented. The research was not done and did not connect well with other feedback mechanisms.
Sms surveys do not work too well, though they seemed simple enough. Though mobile technology is changing rapidly, it is only the iPhone and other Smartphone users who can really be quick with their responses for online surveys targeting mobile users. For those using the traditional cell phone, sms is still optimal as mobile browsers are too slow.
A research conducted in 2007 showed that the quickest and highest response was from the age group 16 to 24 and the lowest from individuals above the age 55. The reason perhaps is that young adults are never without their cell phones and check incoming messages constantly. Therefore, when messages regarding paid sms surveys come, they respond quickly.
There has been another interesting finding on mobile surveys . While the response rate in the ‘under-25' age group is very high, the incompletion rate for sms questionnaires is also higher than the over-55 age group, meaning that youngsters are more comfortable with the mobile survey format than the traditional format.

Author Bio :
Internexium provides cutting edge solutions for Mobile Surveys , free online surveys, text based survey , sms based survey, customer satisfaction surveys .