123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Challenges With Video Ad Serving

Profile Picture
By Author: Watson F
Total Articles: 94
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Video ad serving is a powerful service that can help businesses to reach their target audience, increase brand awareness, improve conversion rates, and be more cost-effective. However, there are also some challenges associated with video advertising:

Ad fraud
Ad fraud is a major challenge for the advertising industry in general and also for video advertising. Ad fraud happens when someone intentionally deceives advertisers into paying for fake impressions or clicks. Ads can be viewed by bots or device farms. To prevent and minimize fraudulent activities, use a reliable ad server and partner with only reputable vendors. Make use of available ad fraud prevention, detection tools and settings.

Brand safety
Advertisers want to make sure that their ads are not displayed alongside inappropriate content. This can be a challenge with video advertising because it is difficult to control the content that is displayed alongside video ads. Your ad can be a pre-roll video ad for a video that is embedded inside another web page or a social media post. It is important to really know your vendors, partners, and publishers ...
... to ensure that your ads are not displayed alongside inappropriate content, or at least really minimize that possibility.

Ad blocker
Ad blockers are software programs that can be used to block ads from being displayed. This can make it difficult for advertisers to reach their target audience and for publishers to monetize their content. Explain to your audience about ad blockers and how blocking ads affect your business and offer alternative options like a premium subscription.

Regulations and privacy concerns
The video advertising industry is regulated by a variety of bodies, such as the Federal Trade Commission (FTC) and the European Union (EU). It is a challenge to comply with all the rules without restricting some functionality. Some people are concerned about the privacy implications of video advertising. Video ads can collect data about viewers, which can be used to target ads more effectively, but it can also raise privacy concerns. Stay up-to-date on regulations to make sure that you are compliant and address these privacy concerns by being transparent about how you collect and use data. Only collect what is really needed and retain only as long as it is needed.

Ad Speed
Video ads can be large files, which can put a strain on bandwidth. This can lead to slow ad loading times and poor user experience. Optimize your video ads for speed and a suitable bandwidth level based on your target audience. If your audience are high-end urban visual artists then high resolution videos might be a good idea. However, if your viewers are in rural areas with spotty Internet connections then it is better to reduce file size. To have the best possible user experience, it is important to maintain a good balance between visual elements and ad loading speed. Use a reliable and fast ad serving system that can handle your traffic and have servers near your target audience to minimize loading time.

People and technology
The video advertising industry is constantly evolving and it requires specialized skills, such as video production, marketing, and analytics. Businesses need to keep up with the latest trends and make sure that they have the right people in place to create and manage their video ad campaigns. Invest in training and development to make sure that your team has the skills they need. This can be a challenge for businesses that do not have the resources. It is recommended to work with a reputable video ad serving platform because they will have the experience and resources to help you overcome the challenges of video ad serving.

AdSpeed ad server is a reliable & powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks and reports ad statistics in real-time. Driven by the latest ad hosting technologies, the goal of Adspeed adserver is to provide a reliable platform that can help in executing online advertising strategy more efficiently.

Total Views: 35Word Count: 651See All articles From Author

Add Comment

Business Articles

1. Kinemaster Mod Apk Best Video Editing & Video Making App
Author: KineMaster

2. Unraveling The Mysteries Of Credit Repair: Your Trusted Credit Attorney In Los Angeles And Chandler, Az
Author: Martin King

3. Best Asset Investment Company
Author: Jerry

4. Top Website Design Company In India
Author: seo

5. Industrial Process Fan: Things To Consider For Choosing The Right Product
Author: Neel Rao

6. Streamlining Shipping: Delving Into The Vitality Of Efficient Sea Freight
Author: 121 Air Sea Cargo Ltd

7. Sugarcane Straws – A Simple Yet Impactful Choice For World
Author: George Evans

8. Digital Dominance: Why Every Business Must Embrace Digital Marketing For Success
Author: socialsiren

9. Digital Marketing Excellence: Navigating Success With Socialsiren’s Proven Strategies And Client-centric Approach
Author: socialsiren

10. Socialsiren, A Leading Digital Marketing Agency In Hyderabad, Recognizes The Immense Benefit Of Local Seo. Let’s Explore How This Strategy Contributes
Author: publisher

11. Firoz Bux The Founder And Ceo Of Hvm Group
Author: Firoz Bux

12. Maximizing Digital Potential: The Power Of On-page Seo Strategy By Socialsiren
Author: socialsiren

13. Balancing Act: The Role Of Induced Draft Fans In Boiler Operations
Author: Neel Rao

14. Dao Development Company
Author: tamil

15. Devon Delights: Dj Hire Devon For Unforgettable Celebrations
Author: press

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: