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Material Named A Runner-up In 2023 Braze Torchie Awards For Agency Partner Story Of The Year
Material, an international strategy and customer experience consultancy, is thrilled to have been named the 2023 Braze Torchie Awards "Agency Partner Story of the Year" runner-up. This award recognises Material's success in a recent digital marketing campaign with Braze and Whataburger, confirming its leadership in loyalty and customer engagement.
At Braze's annual FORGE conference in New York City, agencies, companies, and individuals who use the Braze technology platform to engage their target audience with new methods get the Torchie Awards.
Material's Whataburger campaign had three goals:
Quick Service Restaurants can enhance sales and visitors during a dull season.
Improve consumer engagement and experience.
Implement Braze technology to boost efficiency.
The campaign has several notable elements to attain these goals:
Adding customer-specific surveys to Braze increased engagement and sales.
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