Quality Or Quantity - Which Is Important In Link Building?

By Author: Groshan Fabiola
Total Articles: 2671
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Link Building is when you try to get traffic from other site onto your site by putting up links in order to increase your search engine rankings. Sure every person would want that their site to be on top of any search engine and for that purpose they would normally go and get more links.

Here comes a dividing line, what to go for quality or quantity. To many people getting a large quantity of links would be the means to satisfy their ranking. That is correct but only if they are relevant. Many search engines like Google do not like links pointing to a website which are not relevant. You may have seen that sites that have the highest ranking do not usually possess a high number of links but few links in comparison to others. Though these links may be few in number but their worth is more than those unnecessary links. That is why Quality links is more preferable than quantity.

Many search engines value the sites by looking at the quality links that are on it, if a link is very handy and comes from a well known or a trusted site, then a higher rank is allotted to the respective site. These trusted sites usually have ...
... spam free traffic. Many people would go to a site for links pay the owner for placing links all over and not care for the traffic they receive. They are just satisfied by the sheer number of hits on their site, but unknown to them all this traffic is spam & useless. Also Google strongly condemns link buying and is working hard to prevent value to those links which are paid specifically to get higher rankings on the search engines.

Another thing that highlights the importance of quality links is that, you should put up links that relate to your blog or site, suppose you have a site about cooking and through the use of quantitative linking you link your site with a site based on sports, which would do you no good. What you would need is qualitative links that means you would be better off linking yourself with other cooking sites then any random site.

The best and most important way for you to get links is to get it naturally. How can you get links naturally? Well you should offer free tutorials and may be some solutions to tough questions/problems related to your industry. If a user finds your tutorial or answer helpful, it is most likely that you may get a link from their website naturally and absolutely free which also in most cases remain there forever. So getting a natural link is highly important and effective. Though this process may put you in getting links slower, however those links would be quality links as someone likes the solution or tutorial you had provided and naturally links to you so that other people may benefit from that too. Other than that you should try to write good articles related on the topic of your industry and then submit them to good article directories. These will also help you to get some links from article directories.

Yes it's important to get quantity links to boost your link popularity however those links needs to have quality as well i.e. they are relevant to your website otherwise they will be of no use.

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