Amperity: Leader In Snowflake Report

By Author: Arina Smith
Total Articles: 185
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Amperity, a leading AI-powered customer data platform (CDP) for enterprise brands, has been recognized as a Customer Data Activation Leader in Snowflake's Modern Marketing Data Stack 2023 report. The report explores how Snowflake Data Cloud and partner solutions can help marketers unify, analyze, and activate data to boost revenue.

Snowflake's report, based on usage patterns from around 8,100 customers as of April 2023, identifies ten technology categories shaping modern marketing data stacks. These categories include Analytics & Data Capture, Enrichment, Identity & Activation, Customer Data Activation, and more. The report highlights technology partners as "leaders" or "ones to watch" in each category.

Amperity is identified as a leader in the Customer Data Activation category. This recognition is due to Amperity's multi-patented approach to identifying, unifying, and activating first-party online and offline data to create a 360-degree view of the customer. Amperity's solutions help companies derive valuable outcomes from their customer data, particularly in owned-media platforms like websites, email, ...
... and in-app experiences.

Denise Persson, Chief Marketing Officer at Snowflake, emphasizes Snowflake's commitment to empowering marketing professionals on their journey to data-driven marketing. Amperity's leadership in customer data activation is acknowledged for its role in this mission.

Derek Slager, co-founder & CTO at Amperity, expresses gratitude for the recognition and highlights the joint efforts of Amperity and Snowflake in enabling customers to unify and activate their data. Amperity's connectors facilitate multi-channel activation across marketing and advertising technology ecosystems, particularly in a post-cookie environment.

Amperity's platform enables brands to build a first-party data foundation, personalize customer experiences, and ensure privacy compliance. Using AI and ML methods, Amperity creates a unified view of customer interactions, connecting seamlessly with marketing and technology tools. Over 400 brands worldwide, including Alaska Airlines, DICK’S Sporting Goods, Planet Fitness, and Under Armour, rely on Amperity to turn data into business value.

In conclusion, Amperity's recognition as a leader in Snowflake's Modern Marketing Data Stack 2023 report underscores its pivotal role in helping brands harness the power of customer data to drive growth, personalization, and compliance.

For more information, visit amperity.com or follow Amperity on Linkedin, Twitter, Facebook, and Instagram.