ALL >> Business >> View Article
Amperity: Leader In Snowflake Report
Amperity, a leading AI-powered customer data platform (CDP) for enterprise brands, has been recognized as a Customer Data Activation Leader in Snowflake's Modern Marketing Data Stack 2023 report. The report explores how Snowflake Data Cloud and partner solutions can help marketers unify, analyze, and activate data to boost revenue.
Snowflake's report, based on usage patterns from around 8,100 customers as of April 2023, identifies ten technology categories shaping modern marketing data stacks. These categories include Analytics & Data Capture, Enrichment, Identity & Activation, Customer Data Activation, and more. The report highlights technology partners as "leaders" or "ones to watch" in each category.
Amperity is identified as a leader in the Customer Data Activation category. This recognition is due to Amperity's multi-patented approach to identifying, unifying, and activating first-party online and offline data to create a 360-degree view of the customer. Amperity's solutions help companies derive valuable outcomes from their customer data, particularly in owned-media platforms like websites, email, ...
... and in-app experiences.
Denise Persson, Chief Marketing Officer at Snowflake, emphasizes Snowflake's commitment to empowering marketing professionals on their journey to data-driven marketing. Amperity's leadership in customer data activation is acknowledged for its role in this mission.
Derek Slager, co-founder & CTO at Amperity, expresses gratitude for the recognition and highlights the joint efforts of Amperity and Snowflake in enabling customers to unify and activate their data. Amperity's connectors facilitate multi-channel activation across marketing and advertising technology ecosystems, particularly in a post-cookie environment.
Amperity's platform enables brands to build a first-party data foundation, personalize customer experiences, and ensure privacy compliance. Using AI and ML methods, Amperity creates a unified view of customer interactions, connecting seamlessly with marketing and technology tools. Over 400 brands worldwide, including Alaska Airlines, DICK’S Sporting Goods, Planet Fitness, and Under Armour, rely on Amperity to turn data into business value.
In conclusion, Amperity's recognition as a leader in Snowflake's Modern Marketing Data Stack 2023 report underscores its pivotal role in helping brands harness the power of customer data to drive growth, personalization, and compliance.
For more information, visit amperity.com or follow Amperity on Linkedin, Twitter, Facebook, and Instagram.
Business Articles1. Kinemaster Mod Apk Best Video Editing & Video Making App
2. Unraveling The Mysteries Of Credit Repair: Your Trusted Credit Attorney In Los Angeles And Chandler, Az
Author: Martin King
3. Best Asset Investment Company
4. Top Website Design Company In India
5. Industrial Process Fan: Things To Consider For Choosing The Right Product
Author: Neel Rao
6. Streamlining Shipping: Delving Into The Vitality Of Efficient Sea Freight
Author: 121 Air Sea Cargo Ltd
7. Sugarcane Straws – A Simple Yet Impactful Choice For World
Author: George Evans
8. Digital Dominance: Why Every Business Must Embrace Digital Marketing For Success
9. Digital Marketing Excellence: Navigating Success With Socialsiren’s Proven Strategies And Client-centric Approach
10. Socialsiren, A Leading Digital Marketing Agency In Hyderabad, Recognizes The Immense Benefit Of Local Seo. Let’s Explore How This Strategy Contributes
11. Firoz Bux The Founder And Ceo Of Hvm Group
Author: Firoz Bux
12. Maximizing Digital Potential: The Power Of On-page Seo Strategy By Socialsiren
13. Balancing Act: The Role Of Induced Draft Fans In Boiler Operations
Author: Neel Rao
14. Dao Development Company
15. Devon Delights: Dj Hire Devon For Unforgettable Celebrations