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How An E-book Can Help Your Brand’s Marketing? 15 Oct, 2022
“Content is the price of entry for relevance in our society”.
Gary Vaynerchuk said that and he is right whether you like it or not.
An eBook and other content are the 2019 version of a salesman for your business. They will push forward possible clients along the sales funnel.
The sole purpose of eBooks, among other content, is to provide value. To provide complex and complicated information in a simpler format. For example, in the form of an infographic.
This type of content makes digesting complex information much easier.
In case you didn’t understand, it’s one of the most important tools for generating leads in inbound marketing.
Based on my experience. I have observed that nowadays CMOs and marketing heads with half-baked knowledge are getting complacent.
They visit various conferences and read on LinkedIn, or read blogs and watch videos. And everything they see, they compile and try to turn into an ‘original’ piece of content.
Suddenly everyone is making content, so these heads are too!
Jumping into something that’s popular without understanding, has no positive outcome.
To know more: https://thedigitalfellow.com/how-an-e-book-can-help-your-brands-marketing/
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