How Content Auditing Can Shape Your Brand Strategy

By Author: TDF
Total Articles: 52
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We came across an educational institute once. They wanted conversions, not just leads. Within a span of 6 months, they wanted over 1000 enrolments.

You’d think, wow! That’s being ambitious. Good going! Surely they had a solid strategy to get there?

But that’s where the good part of the story ends. Their strategy was to do whatever it took (basically build content) to showcase their infrastructure and get students to enroll. For saying, we have 100 CCTV cameras installed on our premises, so it’s safe, and so enroll with us.

We came across another educational institution, a competitor of theirs, that had over 200 CCTV cameras. And they weren’t even talking about it to get enrolments.

Do you see the problem?

Your brand is your message. And your message lies in your content.

“100 CCTV cameras!” is no message/content because there’s always someone who has more CCTV cameras than you do.

So how do you decide what your content should be?

Get a content audit done. Simple.

Read on to find out how content audit is significant in shaping your brand message and ...
... strategy.

What Does a Content Audit Cover?
Earlier, content meant printed literature like brochures that you handed over to your prospects. There was also a lot more like mainstream print or television advertising. But that was way too expensive for most businesses.

You now have the technology to produce all kinds of content much more cheaply and by bypassing all the expensive media planning and buying agencies.

To know more: https://thedigitalfellow.com/how-content-auditing-can-shape-your-brand-strategy-3/