Should You Be Creating Funnel-wise Content Across The Plc Curve?

By Author: TDF
Total Articles: 52
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The short answer is yes.

An elaborate answer is: yes, you need to continue creating funnel-wise content across all the stages of your PLC curve. If you want to keep your sales funnel alive and moving.

The purpose of this blog is to clarify that all content marketing principles, including creating content as per the TOFU, MOFU, and BOFU principles, apply till the time you want your product and brand to be alive.

I write these words in light of a recent conversation with well-meaning clients who thought that all their daily struggles with content creation were over. Because they diligently created funnel-wise content for a year. They benefited in several ways:

saw good returns in terms of user engagement
pushed conversions to their funnel-level goals
witnessed an overall increase in brand awareness
brought about a good change in actual sales.

To know more: https://thedigitalfellow.com/should-you-be-creating-funnel-wise-content-across-the-plc-curve-2/