Revealed: The Digital Fellow’s Data-driven Content Marketing Approach

By Author: TDF
Total Articles: 52
Comment this article

In recent times, we’ve had a lot of clients talking about their own content debut.

In the initial stages of engaging us professionally, they opened up about how their attempts to manage their content in-house had turned out to be a disaster. In fact, they were talking to us because they realized their limitations with strategizing and developing content.

They find themselves surprised. They still have a question, “How difficult can it be to create content? Anyone literate enough can do it. And we know our business in and out. So we can definitely do it.”

We thought we’d once again explain our process of content marketing in public forums. In this blog, we’ll take you through what we do and how we do it.

Whether it’s easy or difficult — we leave it to you to decide.

The Background
Every content decision at The Digital Fellow, as in any Inbound marketing approach, is based on the buyer’s persona. Our persona includes brand custodians at all levels in any given organization.

Content marketing works on the principle of identifying the pain areas, frustrations, and needs of the buyer’s persona. All the content is based on these points of connection with the persona.

To know more: https://thedigitalfellow.com/revealed-the-digital-fellows-data-driven-content-marketing-approach-2/