Why India Talks Digital, But Acts Less

By Author: TDF
Total Articles: 52
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There is no denying the fact that ‘Digital’ is the latest buzzword that has taken India by storm. With internet penetration walking its steps slowly in the lesser-known regions of the country, the Indian population hooked on to the web is all set to explode.

So, as I paint a rosy picture for all of you with this fact, I am forced to take your gaze to a scenario much in contrast to what I speak. Our country may be shifting gears with digital prowess but the latent shift of marketers with respect to digital is dismal.

As an Ex-CMO of many an organization, I have had the privilege of being stumped by a few experiences of marketers and clients who are not up to the game. Here are some of them to talk about.

Twitter handle is not a door handle:
Once I really had to explain to my boss what is a Twitter handle! Oh yes, he was ta CMO sadly. This is rampantly happening across the country.

Mostly the top guys are the most ignorant people in the company and sadly they sign our checks. The marketing heads are facing these challenges to educate their immediate bosses on the importance of digital marketing.

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