Shocking But True, 90% Of Indian Digital Marketers Don’t Know Buyers Persona!

By Author: TDF
Total Articles: 52
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With the increasing competition in the digital market, it is essential for businesses to identify their buyers' pain and frustration points.

However, according to a report by Accenture, 90% of Indian digital marketers don't know how to do this.

In this article, we will discuss how you can use buyer persona mapping to identify these points. We will also showcase a few tools that can help you with this task.

What are buyer pain and frustration?
Buyer pain and frustration are the two main factors that influence buying decisions.

When buyers experience pain or frustration, it can interfere with their ability to make rational decisions. This is because they may be focused on solving the problem that caused the pain or frustration, rather than considering other options.

Buyers often try to resolve buyer pain and frustration in one of three ways:

To know more: https://thedigitalfellow.com/shocking-but-true-90-of-indian-digital-marketers-dont-know-buyers-persona-2/