Why Most Cxo See Marketing Is A Cost & Not An Investment ?

By Author: TDF
Total Articles: 52
Comment this article

The Digital Fellow Book a ConsultationHomeServicesInsightsAcademyAbout

Digital Marketing
Why most CXO see marketing is a cost & not an Investment ?
07 Nov, 2022

If you're like most CXO's, you see marketing as a cost. And while it's true that there are associated costs to marketing - such as hiring staff, creating and distributing content, etc. - the return on investment (ROI) for many companies doesn't justify the expense. So what's wrong with marketing?

There are a few things at play here. First, if you're not careful, you can end up spending more money on marketing than you ever expected. Second, your company may not see a lot of immediate returns from investing in marketing - which can have a negative impact on morale and productivity. Third, other areas of your business may be getting more attention than marketing, and if this is the case your brand may be taking a back seat.

If these concerns sound familiar, it might be time to reassess your stance on marketing. After all, there are plenty of ways to create successful content without having to spend a fortune on advertising!

When ...
... the sales are poor CXO tries marketing, why this is wrong?
It's no secret that most CXOs see marketing as a cost rather than an investment. In a recent study by Forrester, only 36% of respondents said their company invests in marketing to improve its market position. What's more, only 22% of CXOs believe that investing in marketing is key to the success of their company.

To know more: https://thedigitalfellow.com/why-most-cxo-see-marketing-is-a-cost-not-an-investment-2/