Know The Difference Between Sales Intelligence And Business Intelligence

By Author: Bappaditta Jana
Total Articles: 51
Comment this article

Business intelligence makes use of software and services to convert data into useful insight that influences the strategic and tactical business choices of an organization. To give users in-depth insight into the condition of the business, business intelligence tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts, and maps. Business intelligence places a greater emphasis on real-time data and up-to-date insights.

In contrast, sales intelligence means that sales operations can access a lot of data from a variety of sources, including partner, financial, and customer service platforms, sales force automation (SFA), marketing automation (MAP), and sales enablement. Typically, a solid data strategy is used to decide what information is required and whether it is reliable while correlating and analyzing the crucial data to draw conclusions that can be put into practice.

After drawing those conclusions, sales operations can offer audience-specific data or dashboards (such as a sales manager dashboard versus a sales rep dashboard) in a predetermined cycle ...
... with predetermined actions. Sales departments use the stated activities to interpret the data and give direction on what to do next. In terms of data, sales intelligence depends on business analytics and provides advanced statistics and predictive modeling to assess what will occur in the future.

Difference Between Business Intelligence and Sales Intelligence

The most obvious and practical distinctions between business intelligence and sales intelligence are based on which time frame are you looking at -past or the future.

Business intelligence examines historical events and the processes that led to them in order to understand current events. Without going into great detail about the "why" or making predictions about the future, it recognizes broad trends and patterns.

Sales intelligence, on the other hand, addresses the "whys" behind previous events. It deconstructs causality and contributing elements. It also uses these reasons to forecast future events, offering a more comprehensive view of analytics that describes enterprise-wide data preparation, visualization, and modeling.

Sales intelligence and business intelligence are both crucial as they frequently correlate and often one event causes the other to occur, either directly or indirectly.

If you are able to comprehend not just the aspects that are related to your business success or failure, but also the reasons that are causing it, you have a considerably better chance of foreseeing the future of the market and taking appropriate action.

It's crucial to remember that before you can determine the cause, you must first understand the event. In other words, before you can reasonably predict why something happened with the help of sales intelligence, you need to know what happened and how it happened i.e., business intelligence.

Business intelligence and sales intelligence work together like two pieces of a puzzle to make your company more successful. Using BI tools to dig deeper may help establish knowledgeable insights and make better choices. Understanding the distinction between business intelligence and sales intelligence is crucial because it helps a corporation get ready to modify its operations sensibly and affordably. Using both will only increase your company's competitiveness in the market as you develop a successful business intelligence plan.

Bappaditta Jana is a blogger who loves to spend his free time engaging in sports or gardening. Based in Kolkata, he is currently working with EasyReports an IT firm that has developed a BI reporting tool that can easily integrate with Tally ERP and many other applications.