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Who All Suffer The Most Due To The Pressing Cookie Stuffing Problem?
One of the result-driven digital marketing strategies for business enterprises is making the most of the affiliate network. It is a simple yet effective way to promote the stuff a business manufactures or sells. Affiliates receive a commission when a visitor clicks on the displayed advertisement link on their website and purchases a product online.
In recent times, the cases of cookie stuffing and fraud have increased to a significant extent. Companies in diverse sectors face substantial losses yearly in affiliate marketing owing to fraud. Businesses' involvement in fraudulent cases tarnishes the brand reputation and compels customers to refrain from trusting them anymore.
Stuffing cookies without consent has become a pressing issue nowadays as legit affiliate marketers and publishers are not getting the due credit and returns for their efforts. Those who commit fraud reap the benefits, earning a commission on every purchase. Despite the presence and use of many ad fraud prevention tools, there is no sign of a drop in ad ...
... fraud cases.
Importance of Cookies for Affiliate Marketers
Nowadays, over 80% of brands worldwide rely a lot on capitalizing on affiliate programs. The sole objective is to increase visibility, exposure, and sales. The business and publisher end up on the winning side because of the implementation of affiliate marketing strategies. Affiliates generate commissions, and businesses get qualified traffic and sales.
In case you still have doubts regarding what is cookie stuffing, know that it is the most prevalent affiliate marketing fraud. Unethical affiliates make money in an illegal manner whenever a visitor makes a purchase. They force modified cookies right onto the web browsers of every unaware user. The stuffed cookies enable the threat actors to earn commissions for sales for which they aren’t responsible.
The strategy of stuffing cookies allows unethical affiliates to receive credit in an unauthorized manner for customers without actually referring those consumers to the operator. The harmful affiliates trigger a prompt request against an easy-to-track link on a visitor’s behalf. These issues do not cease to exist because of the lack of effective measures and awareness.
Who are the Victims of Stuffed Cookies?
Affiliate Marketers or Merchants
Threat actors earn credits and money right away when a purchase takes place online if they get a hold of the cookies of a website. Preventing malicious affiliates from securing commissions wrongfully is not possible if an affiliate marketer or merchant does not have any knowledge of the stuffed cookies.
A lot of businesses experience huge losses because of unearned commissions. Moreover, they lose customers’ loyalty and trust, and the brand reputation gets tarnished to a great extent. Businesses do not get the targeted traffic as they pay affiliate marketers or publishers for it. Due to illegitimately stuffed cookies, merchants reach irrelevant or unqualified traffic.
Many business websites do not get the much-needed search engine exposure, visibility, and rankings because of affiliate cookie stuffing. The presence of irrelevant visitors on a website ends up increasing the bounce rate, which is not a positive sign for a business website. Many publishers refrain from working with merchants dealing with the problem of stuffed cookies.
Legitimate Online Ad Publishers
It takes many years and substantial hard work for publishers to become legitimate and gain authority and credibility. They do everything possible such as creating engaging and informative content that meets the requirements of the target audience of their clients. These online ad publishers suffer a lot because of the wrongful deeds by threat actors.
Due to unethical affiliates, they do not get the credits and money they deserve for driving qualified traffic to a merchant’s site. Publishers lose their reputations and experience financial problems. Moreover, the trust and bond between them and the merchants no longer remain strong. The involvement of stuffed cookies with publishers’ websites makes them experience several harsh consequences.
The violation of GDPR laws happens when a business gets associated with the placement of cookies without stringent GDPR cookie consent. Cookie privacy laws worldwide are instrumental in safeguarding customers' confidential or sensitive data.
Bad actors with no ethics do not give priority to any sort of violations as they stuff cookies to reap financial rewards. The incidents of unauthorized cookie placements will be more severe if no one takes effective measures to inform people of the serious effects of data violation.
Online ad fraud affects the effectiveness of all forms of online advertising activities. The ill practice of stuffing cookies by threat actors adversely impacts the digital advertising sector. Thus, most ad agencies and companies use affiliate monitoring tools to keep a close eye on affiliates’ every single activity remotely.
The number of businesses, regardless of the size, scale, and sector, becoming increasingly dependent on Affitraps is increasing with each passing day. It is one of the effective brand protection solutions that Virus Positive Technologies develops to help advertisers become aware of illegitimately stuffed cookies by affiliates.
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