Affinitivs Newly Enhanced Dealerlens Dashboard Gives Dealers And Groups A 360 View Of Operations

By Author: Arina Smith
Total Articles: 185
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Affinitiv, a prominent provider of data-driven marketing and software solutions to the automotive sector, has unveiled significant upgrades to its comprehensive data management console, DealerLens®. This platform enables Affinitiv's clients in the automotive industry to effectively measure and benchmark results across various solutions. It empowers users to track productivity more efficiently across multiple dealerships within a group. The enhanced DealerLens® offers a high-level overview of how each Affinitiv product interacts with a dealership's business, thereby allowing dealerships to gain insights into performance and usage.

The console provides comprehensive oversight into the operations of individual dealerships and dealership groups. It presents data through customizable widgets, displaying information based on each dealer's preferences. Dealers can assess an overall summary of their business and benchmark their performance against industry peers and brand peers. The dashboard is divided into key areas of the business, with the ability to customize displays and favorite metrics for quick access. The latest enhancements ...
... introduce new sales and service dashboards, as well as over 50 new Key Performance Indicators (KPIs), offering even more information at-a-glance.

Key features of Affinitiv DealerLens® include:

- NEW sales and service dashboards
- NEW and unique KPIs (50+)
- Multiple views of data across a group, including summary, dealer benchmark, industry benchmark, and brand benchmark
- Actionable insights
- Data integration from multiple third-party sources

Matt Rodeghero, Chief Product Officer at Affinitiv, highlighted that the latest enhancements to DealerLens® provide dealerships and groups with more data to optimize their performance. The addition of sales and service dashboards, along with the expansion of KPIs, is designed to offer deeper insights to dealer groups and help them exceed their goals.

Affinitiv, with over 20 years of automotive and marketing expertise, serves over 5,500 dealerships and major automakers across the United States. At the core of its solutions suite is a Customer Data Platform that enables highly targeted, timely, and relevant communications throughout the customer journey. The company's data-driven approach focuses on creating personalized customer experiences and building long-lasting customer relationships within the automotive industry. The upgrades to DealerLens® aim to provide dealerships with comprehensive data insights to drive success and achieve better performance in a competitive market.