Coremedia Strengthens Digital Experience Capabilities With Acquisition Of Byside And Smarkio

By Author: Arina Smith
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CoreMedia, a prominent player in Content Management and Digital Experience Platform (DXP) solutions, has announced its acquisition of BySide and Smarkio, bolstering its capabilities in customer journey personalization and automation. These acquisitions reinforce CoreMedia's position as a comprehensive provider of solutions for crafting, managing, and optimizing digital experiences, particularly in the realms of automation and Artificial Intelligence.

BySide offers technology for real-time personalized experiences across various channels, including Voice, Messaging, Video, and Live Shopping. Smarkio specializes in contact management solutions, encompassing chatbots, automation tools, and lead management. By integrating these technologies, CoreMedia aims to excel in delivering exceptional customer experiences, catering to luxury brands' concierge services, B2C engagement, and personalized B2B interactions.

Vítor Magalhães, CEO of BySide, expressed enthusiasm about the synergy between the companies, aiming to enhance personalized experiences and drive engagement and loyalty. CoreMedia's CEO, Sören Stamer, welcomed ...
... BySide and Smarkio into the fold, highlighting the alignment of innovative capabilities with CoreMedia's vision.

The acquisitions aim to create a cohesive and immersive customer journey, blending digital marketing initiatives and sales interactions. BySide's notable client portfolio, featuring prestigious brands like MASMOVIL Group, Cetelem - BNP Paribas, and TAP Air Portugal, attests to its reputation for customer-centric solutions.

This strategic move underscores CoreMedia's commitment to delivering cutting-edge digital experience solutions and responsible AI implementation. With the support of OpenGate Capital, a global private equity firm, CoreMedia is poised to strengthen its leadership in the DXP market, catering to a growing number of businesses seeking advanced digital experience solutions.

CoreMedia's 27 years of experience, along with its customizable hybrid headless approach, positions it as a trusted partner for global B2C and B2B brands, enabling them to transcend traditional content management and future-proof their technology stack. The acquisitions of BySide and Smarkio enhance CoreMedia's capacity to provide end-to-end digital experience solutions and drive innovation in the evolving digital landscape.

https://www.techdogs.com/tech-news/business-wire/coremedia-strengthens-digital-experience-capabilities-with-acquisition-of-byside-and-smarkio