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After Users Abandon Threads, Zuckerberg Introduces Meta’s New Project To Retain Users

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By Author: joy
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Meta, the company that owns prominent social media platforms like Threads and Instagram, is embarking on a new venture to boost user engagement. They are preparing to launch a series of AI-powered chatbots, each with its own distinct personality. These chatbots will be capable of engaging in human-like conversations with Meta's massive user base, which comprises nearly 4 billion individuals. Some of the chatbot prototypes have been given specific "personas," such as one resembling Abraham Lincoln and another adopting the voice of a laid-back surfer dude to provide travel advice. The expected release of these chatbots is scheduled for September.

Mark Zuckerberg, the CEO of Meta, has announced plans to unveil the company's AI product roadmap during the Connect developer event in September. The roadmap includes the development of AI agents that can serve as virtual assistants, coaches, and facilitators to enhance user interactions with businesses and creators. Zuckerberg emphasized that Meta envisions a diverse array of AI agents to cater to the varied preferences and needs of their vast user base.

Meta has been actively ...
... investing in generative AI technology, which has the ability to create content such as text, graphics, and code. To support the implementation of these chatbots and other AI products, Meta has recently released Llama 2, a commercial version of a large language model, and is seeking to acquire tens of thousands of GPUs, crucial for powering massive language models.

Despite Meta's enthusiasm for advancing AI technology, they are mindful of the potential challenges that could arise. Previous experiences with chatbots, particularly BlenderBot 2, have highlighted the risks associated with the spread of disinformation. While Meta claims to have improved subsequent versions to address these issues, users still reported instances of erroneous information and hate speech. To combat this, Meta plans to implement a system to moderate user questions and conduct automated checks on chatbot responses to ensure accuracy and prevent the dissemination of inappropriate content.

Meta's venture into AI-powered chatbots comes amidst fierce competition in the social media landscape and a growing interest in artificial intelligence within the tech industry, especially in Silicon Valley. Other companies have already launched chatbots with recognizable identities, imitating figures like Elon Musk and Mario, signaling the potential impact of such offerings on user engagement and excitement.

In conclusion, Meta's upcoming plans involve introducing a diverse range of AI offerings, including chatbots with distinct personalities, AI agents for assistance and coaching, and AI-powered productivity aides and customer care representatives. Their investment in generative AI and language models demonstrates their commitment to advancing AI technology. However, they are also proactively addressing potential challenges related to disinformation and inappropriate content through moderation and automated checks, striving to create a safer and more engaging AI experience for their vast user base.

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