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Customer.io Launches A Customer Data Platform (cdp) To Activate Real-time Data

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By Author: Arina Smith
Total Articles: 185
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Customer.io, a prominent Customer Engagement Platform designed for tech-savvy marketers, has announced the general availability of their new customer data platform (CDP) called Data Pipelines. This platform simplifies the process of collecting and integrating data from various sources, including websites, servers, and ad platforms. The collected real-time data is then directed to popular destinations like Mixpanel, Amplitude, Google Analytics, Salesforce, and TikTok.

The centralization of customer data through Data Pipelines enables marketers to gain deeper insights into their audience, make data-driven decisions, and deliver personalized experiences to customers. Founder and CEO Colin Nederkoorn believes that this heightened level of personalization enhances the return on investment (ROI) of marketing efforts by improving engagement and driving better results.

Data Pipelines is designed to be flexible and adaptive to the unique data sources and storage preferences of each business. The platform seamlessly integrates with prominent databases and data warehouse destinations, including Google BigQuery, Postgres, ...
... and Snowflake. Moreover, Data Pipelines works in conjunction with Customer.io's existing marketing automation functionality, making it compatible with various customer communication solutions such as Braze, MoEngage, Pardot, and Salesforce Marketing Cloud.

The platform boasts an expanding source and destination catalog, enabling seamless integration with popular platforms like Facebook, Google Ads, TikTok, and Google Sheets.

Data Pipelines has undergone rigorous testing to ensure enterprise-level scale and performance. During the early access phase, the platform successfully processed billions of API calls, proving its ability to meet the demands of businesses of any size.

To ensure accessibility for all businesses, Customer.io is offering a limited-time promotion. Companies can sign up for Data Pipelines by August 24, 2023, and receive unlimited API calls through the end of the year. This promotion allows businesses to test the platform without additional costs, easily migrate from existing solutions, and accurately estimate future costs for budget planning in 2024.

Matthew Newhook, the CTO of Customer.io, emphasizes the belief that a customer data platform should be a fundamental component of every company's tech stack. Through this limited-time promotion, Customer.io aims to make Data Pipelines an attractive choice for companies seeking to harness the power of data for growth and delivering exceptional customer experiences.

Customer.io offers a multi-product Customer Engagement Platform that caters to tech-savvy marketers, empowering them to craft and send data-driven emails, push notifications, SMS, and in-app messages. Their CDP Data Pipelines places them at the forefront of helping companies effectively leverage their data. The platform has been recognized as one of the fastest-growing private companies on the 2022 Inc. 5000 list and named one of 2022 Inc. Best Workplaces. For more information or to start a free trial, visit customer.io.


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