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From Plunging Ad Revenue To Meta Rivalry – Twitter’s Struggle Is Real!
Twitter's advertising revenue has taken a significant hit since Elon Musk's acquisition of the platform for $44 billion in October. The ad revenue has dropped by nearly 50%, resulting in a negative cash flow situation and substantial debt for the company. Despite Musk's efforts to cut costs and implement changes, Twitter has struggled to attract advertisers and reverse the downward sales trend. The platform's content moderation rules have caused many advertisers to retreat, compounding the financial challenges.
In contrast, rival app Threads, backed by Meta, has been experiencing rapid growth and boasts an estimated user base of 150 million. Threads plans to introduce features that enable brands to conduct their advertising campaigns, providing marketers with an opportunity for paid promotion. Meta CEO Mark Zuckerberg emphasized the importance of prioritizing product performance before considering monetization.
Elon Musk remains optimistic about Twitter's future, noting some positive signs in July. However, the company still faces significant hurdles in stabilizing its financial situation and regaining advertiser ...
... trust. The diverging fortunes of Twitter and Threads highlight the competitive and unpredictable nature of the social media landscape. While Twitter grapples with financial struggles, Threads is capitalizing on its growing popularity and offering innovative features to attract brands. The challenges faced by Twitter serve as a reminder of the ever-changing dynamics of the digital advertising market, where platforms must continuously adapt to stay relevant and maintain advertiser interest.
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