Appcast Acquires Bayard Advertising

By Author: Arina Smith
Total Articles: 185
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Appcast, a global leader in programmatic recruitment advertising technology, has acquired Bayard Advertising, a pioneer in recruitment marketing. This strategic acquisition combines Appcast's programmatic technology with Bayard's full-service recruitment marketing capabilities, expanding Appcast's offerings in optimizing recruitment marketing processes for companies. The combined company will serve over 2,000 customers in the US and major international markets. The acquisition positions Appcast as a leader in recruitment marketing, offering data-driven and source-agnostic solutions. Bayard's operations will be integrated into Appcast by the end of 2023.
Appcast is known for its advanced technology, market data, and expert recruitment marketers who manage job advertising for enterprise clients across industries. Based in Lebanon, N.H., Appcast is part of the Stepstone Group, a leading digital recruitment platform. The acquisition of Bayard enhances Appcast's capabilities and client solutions.
Bayard, with a legacy dating back to 1923, has been at the forefront of recruitment marketing. The company collaborates with ...
... employers across industries to engage and acquire qualified and diverse candidates. As a full-service agency, Bayard offers cost-effective methods and solutions that deliver high ROI. Their experienced team leverages industry best practices and case studies to address the challenges faced by talent acquisition leaders. By joining forces with Appcast, Bayard's technology strengths in search and social advertising, hiring event marketing, and application flow optimization will transform Appcast's programmatic job ad platform into a leader in the broader recruitment marketing space.
Industry analyst Madeline Laurano highlights the significance of this acquisition, citing Bayard's growing position as a technology innovator. The combined expertise and capabilities of Appcast and Bayard will redefine recruitment marketing, providing businesses with unparalleled opportunities to optimize their hiring funnels and achieve superior recruitment outcomes.
By the end of 2023, Bayard's people and operations will be fully integrated into Appcast, allowing for a seamless transition and leveraging the strengths of both companies. With this acquisition, Appcast solidifies its position as a global leader in programmatic recruitment advertising, offering comprehensive and innovative solutions to clients across the globe.