Mistakes To Avoid With Postcard Printing

By Author: Steve Morgan
Total Articles: 57
Comment this article

A postcard is an affordable direct mail marketing technique. However, often when marketers print them, they end up making mistakes. Making mistakes with postcards can cost you your customers.

So, you should have an idea about the mistakes you need to avoid with postcard printing. For your convenience, we are going to list these benefits here.

1. Not Having a Specific Goal for Your Postcard

When creating a postcard mailer and ordering them at a postcard printing service, it is crucial to establish a clear goal. The goal can vary, such as enticing existing customers to return, attracting new customers to your location, or generating sales leads. Defining this goal upfront allows you to craft the appropriate message and call to action for the postcard, as well as select the most suitable mailing list for the campaign. By aligning your goal with the message and target audience, you can optimize the effectiveness of your postcard mailer campaign.

2. Excluding a Call to Action

If people are preoccupied or busy, they might see something ...
... on a postcard that draws their interest. However, if they fail to see clear instructions on what they have to do next, they will set aside the postcard to read later or simply discard it. All you have to do is add a clear call to action to tell your recipients what you would like them to do. You can add a call to action, such as ‘Call to place your order’ and ‘Visit our business to get a discount’.

3. Not Targeting Your Best Potential Customers

After you get your postcard printed at a postcard print and mail service, you have to send them to the best prospects. If you mail them to the wrong potential customers can be an expensive mistake. When you mail them to people who are not likely to use or want your service or product is a waste of money. In a majority of cases, there is an in-house mailing list. It is best to use this list.

In case you don’t have an in-house list, you can create one or rent one. But when you are getting a list, make sure that you are mentioning your target market.

4. Sending Only One Mailing

Another big mistake that businesses tend to make is sending only one mailing. You just need a marketing campaign with more than one mailing to the same list. Repetitive mailing sent off consistently tend to be more effective than shot-in-dark, one-time mailing. If someone sees the brand name over and over again, it will help in building familiarity and credibility. Even though it might take multiple contacts with customers before it can transform into a sale.

5. Spending Excessively on Printing

Whether you are placing your order print and mail postcards online or offline, it is not necessary for a business to spend excessively. You can print enticing postcards on your ink-jet or laser printer for only pennies a card along with the cost of the ink. For extensive mailings, professional printing services will charge significantly less per card as the total number of postcards increases. It might cost less than doing it all by yourself.

6. Using the Postcard as a Sales Pitch

Avoid closing sales directly from the postcard you are printing. There is not sufficient space to add all information required to do so. Rather use the postcard to attract the readers then lead them on to the following step that will help you in closing the sale.