Why Your Jewelry Brand Needs The Best Jewelry Packaging

By Author: Gohar Gulzar
Total Articles: 4
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A jewelry packaging strategy for your jewelry business speaks a bunch about your branding. As it goes the first impression is often the last impression. For this reason, jewelry brands prioritize putting on their thinking caps to plan the best jewelry packaging to represent their brand. This blog article focuses on the various packaging presentation of precious jewelry products dressed inside a muslin cotton pouch with made-to-order cotton pouch customizations to blend with your branding.

Black Jewelry Pouch With Golden Logo

So just what color crosses your mind when you think of jewelry?
It is only natural to think of gold or silver and these shiny colors speak even louder when combined with a dark color to complement its shine. As an exclusive manufacturer and exporter of jewelry pouches Pack Point International has put a dent in the jewelry packaging industry by focusing on innovative printing techniques. A black cotton pouch imprinted with a shiny gold logo of your jewelry business combined with a gold ...
... string is one of the many customized options we have made on order for our past clients.

Different Shades of GoldPrinted Logo

So just what does it take to mirror the exact gold color required by our clients across the world?
Printing is an art and requires a vast knowledge of color mixes to be used to come up with just the right ratio of the mix that is equivalent to gold color that shines. If there is use of an extremely small font size on the logo then we ensure just the right mesh is being used on the silk screen printing table to absorb and transfer the ink directly to cotton fabric keeping the printing quality intact despite the small size of the imprint.

Jewelry Pouch Size Matters

Jewelry pouches are mostly made in small sizes, so they are made to fit the exact size of the product. As batches produced by Pack Point International are made on order sizes are based on dimensions defined by the customer. However, our experience tells us there is a special connection between jewelry and small-sized pouches.
Did you know the smaller the pouches are the more handicraft skills are needed to stitch the pouch to perfection?

Minor stitching errors are more apparent in smaller-sized bags than in larger ones and take more crafting skills to flawlessly finish the pouch to the last stitch.

Custom String To go with Your Muslin Bag

There are a variety of strings from the traditional cotton rope to fancy colorful ribbons. It is common for Jewelry brands to demand string color which matches the imprinted logo on the pouch. The most common string styles are double-sided string which exposes the string from both sides of the bags allowing more security and easier closure of the pouches to secure the jewelry items. Another option string style is single-sided string closure where the string is only exposed from one side of the pouch and can be tied on that side for closure.

So just how do we complete the jewelry packaging?

1) Jewelry box:

The color of the box is entirely up to you as every business has an exclusive theme color they would want to match the box color with. We would prefer a gold embossed foil printing on the box with your brand logo that makes your business shine. The size of the box should be just big enough for the jewelry pouch to lay flat inside the box gazing right at your customer.

2) Jewelry Pouch:

As the consumer will open the jewelryboxthey will find the jewelry pouch laying straight down inside the box with their jewelry goodies right inside the pouch.

3) Tote Bag:

A tote Bag will add the finishing touches to your jewelry packaging with an imprinted logo of your Jewelry business on the tote Bag. The customer will go through 3 layers of packaging a tote bag , a jewelry box inside the tote bag, and finally a jewelry pouch inside the jewelry box.

Concluding Remarks

The jewelry packaging of your brand needs to create an exciting experience,which creates a customer attachment with not only your product but also the brand itself and the best way to create this connection and increase brand loyalty is by spending time bumping up your packaging game. Packaging increases brand loyalty which converts into repeat customers that chase the brand instead of only chasing the product.

I am the sole publisher and author for all content posted and submitted. I also represent Pack Point International which is a company engaged in manufacturing and exporting of tote bags , canvas products and promotional bags across USA and across the world.