Why Do We Need Seo And Sem?

By Author: Subho Chowdhry
Total Articles: 457
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SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are needed to improve the visibility and ranking of a website or webpages on search engines like Google, Bing, etc. This helps to drive more organic and paid traffic to the site, increase brand awareness, and ultimately lead to increased conversions and sales.
SEM provides quicker results compared to SEO. SEM provides paid advertising on search engines and can give a business instant visibility and top placement on the search engine results pages (SERPs). SEM allows businesses to target specific demographics and tailor their advertising campaigns to reach their desired audience. On the other hand, SEO focuses on optimizing a website's content and technical aspects to improve its ranking on search engines organically, which takes longer to see results. Both SEM and SEO have their own benefits and can complement each other in a comprehensive digital marketing strategy.

Ambit Technologies (P) Ltd. is a front-line full spectrum web and mobile development company providing result-oriented cost-effective solutions to enterprises - big, medium and small - spread across the world. It is also a reputed IT outsourcing solution provider having catered to customers spread across 78 countries of the world. Ambit Technologies (P) Ltd. strives to keep abreast of the latest of technologies and bring in innovative ideas constantly in the projects it undertakes.